Understanding green consumption in a developing country
What is it about?
Many consumers today remain at a level of positive attitudes and intentions to green behavior. However, a combination of perceived personal benefits, decreased perceived risk and uncertainty drive consumers in the adoption of green behaviors.
Why is it important?
This study delves into the tension between modernity and traditional heritage in the context of emerging economies.
The following have contributed to this page: Dr Edgar Centeno and Dr Eva María González
In partnership with: