Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

Eva M. González, Reto Felix, Lorena Carrete, Edgar Centeno, Raquel Castaño
  • The Journal of Marketing Theory and Practice, June 2015, Taylor & Francis
  • DOI: 10.1080/10696679.2015.1032395

Green shades for ecological consumer segmentation

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The following have contributed to this page: Dr Eva María González and Dr Edgar Centeno