A Reconceptualization of Manufacturers' Service Strategies

  • Chris Raddats, Christian Kowalkowski
  • Journal of Business-to-Business Marketing, January 2014, Taylor & Francis
  • DOI: 10.1080/1051712x.2013.857500

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http://dx.doi.org/10.1080/1051712x.2013.857500

The following have contributed to this page: Christian Kowalkowski and Chris Raddats