The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption

Tobias Otterbring, Christine Ringler, Nancy J. Sirianni, Anders Gustafsson
  • Journal of Marketing Research, February 2018, SAGE Publications
  • DOI: 10.1509/jmr.15.0247

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http://dx.doi.org/10.1509/jmr.15.0247

The following have contributed to this page: Anders Gustafsson and Professor Anders Gustafsson