All Stories

  1. Influence of multiple celebrity endorsement on perceived brand credibility and patronage intention: the mediating role of brand attractiveness

    Article • Italian Journal of Marketing, December 2025, Springer Science + Business Media

    Professor Nnamdi O Madichie

  2. Beats Business From Africa To The World

    Article • The Round Table, December 2025, Taylor & Francis

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  3. Africa's Indigenous Automotive Innovation: A Focus on Innoson Vehicle Manufacturing and the Future of Electric Vehicle Marketing

    Article • Journal of Sustainable Marketing, July 2025, Luminous Insights LLC

    Professor Nnamdi O Madichie

  4. EXPLORATION OF CULTURE, HERITAGE AND MUSEUM IN SUSTAINABLE CITY DEVELOPMENT

    Article • June 2025, SAGE Publications

    Professor Nnamdi O Madichie

  5. The Effect of Procurement Contract Monitoring on Performance of Gicumbi District, Rwanda

    Article • African Quarterly Social Science Review, November 2024, AJER Publishing

    Professor Nnamdi O Madichie

  6. Nigerian restaurants global challenges

    Article • August 2024, Taylor & Francis

    Professor Nnamdi O Madichie

  7. Unravelling the Link Between Bilateral Investment Treaties and Environmental Sustainability in Sub-Saharan African Countries

    Article • Insight on Africa, May 2024, SAGE Publications

    Professor Nnamdi O Madichie

  8. A Policy Dialogue for Nutrition of Women and Adolescent Girls: Sustainable Development Goals Matters Arising

    Article • November 2023, Qeios Ltd

    Professor Nnamdi O Madichie

  9. Book review: How to succeed as an entrepreneur in Africa: a practical guide and cases

    Article • African Journal of Economic and Management Studies, November 2023, Emerald

    Professor Nnamdi O Madichie

  10. <b>Consumer buying behaviour in crisis times: Uncertainty and Panic buying mediation analysis</b>

    Article • February 2023, MDPI AG

    Professor Nnamdi O Madichie

  11. Arts Marketing & Entrepreneurship

    Article • November 2022, Taylor & Francis

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  12. Pedagogical Approaches to Responsible Entrepreneurship Education

    Article • Sustainability, August 2022, MDPI AG

    Professor Nnamdi O Madichie

  13. Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption

    Article • Sustainability, July 2022, MDPI AG

    Professor Nnamdi O Madichie

  14. The role of universities in scaling up informal entrepreneurship

    Article • Industry and Higher Education, May 2022, SAGE Publications

    Professor Nnamdi O Madichie

  15. Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services

    Article • International Journal of Bank Marketing, January 2022, Emerald

    Professor Nnamdi O Madichie

  16. Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development

    Article • Journal of African Business, March 2021, Taylor & Francis

    Professor Nnamdi O Madichie

  17. The “Isms” of Regional Integration: What Do Underlying Interstate Preferences Hold for the ECOWAS Union?

    Article • Politics &amp Policy, February 2021, Wiley

    Professor Nnamdi O Madichie

  18. Cybersecurity compliance in the workplace

    Article • Computers in Human Behavior, January 2021, Elsevier

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie, Dr Ali Tarhini, DR JUSTIN PAUL

  19. Oppan Gangnam style! A series of accidents – place branding, entrepreneurship and pop culture

    Article • Journal of Research in Marketing and Entrepreneurship, December 2020, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  20. Book Review

    Article • Journal of Enterprising Communities People and Places in the Global Economy, December 2020, Emerald

    Professor Nnamdi O Madichie

  21. Consuming Passion for fashion, identity construction & entrepreneurial emergence at the bottom of the pyramid

    Article • Small Enterprise Research, May 2020, Taylor & Francis

    Professor Nnamdi O Madichie

  22. Transgenerational business legacies and intergenerational succession among the Igbos (Nigeria)

    Article • Small Enterprise Research, April 2020, Taylor & Francis

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  23. The role of institutional and family embeddedness in the failure of Sub-Saharan African migrant family businesses

    Article • The International Journal of Entrepreneurship and Innovation, March 2020, SAGE Publications

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  24. Employees’ behavioural intention to smartphone security: A gender-based, cross-national study

    Article • Computers in Human Behavior, March 2020, Elsevier

    Professor Nnamdi O Madichie, Dr Ali Tarhini, Professor Nnamdi O Madichie

  25. Management education trends and gaps – A case study of a community education provision in London (UK)

    Article • The International Journal of Management Education, May 2019, Elsevier

    Professor Nnamdi O Madichie

  26. Acquisitions of Financially Constrained Targets

    Article • The Journal of Social Sciences Research, March 2019, Academic Research Publishing Group

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  27. Carrier bag levy in England

    Article • Journal of Environmental Management, March 2019, Elsevier

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  28. Introduction to African Digital Entrepreneurship

    Article • January 2019, Springer Science + Business Media

    Professor Nnamdi O Madichie

  29. The Impact of New Media (Digital) and Globalisation on Nollywood

    Article • January 2019, Springer Science + Business Media

    Professor Nnamdi O Madichie

  30. What Next for Digital Entrepreneurship in Sub-Saharan Africa?

    Article • January 2019, Springer Science + Business Media

    Professor Nnamdi O Madichie

  31. Commonomics: Rhetoric and Reality of the African Growth Tragedy

    Article • January 2019, Springer Science + Business Media

    Professor Nnamdi O Madichie

  32. Digital Entrepreneurship in Sub-Saharan Africa

    Article • January 2019, Springer Science + Business Media

    Professor Nnamdi O Madichie

  33. Regulatory Challenges in Sub-Saharan Africa and Marketing Malpractices of “Big” Tobacco

    Article • January 2019, IGI Global

    Professor Nnamdi O Madichie

  34. Impact assessment of funding on technology acquisition by small businesses

    Article • Journal of Enterprising Communities People and Places in the Global Economy, November 2018, Emerald

    Professor Nnamdi O Madichie

  35. Keeping it in the family: exploring Igbo ethnic entrepreneurial behaviour in Nigeria

    Article • International Journal of Entrepreneurial Behavior & Research, September 2018, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  36. Foreign direct investment activities in West Africa.

    Article • International Marketing Review, July 2018, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  37. Determinants of livelihood choices and artisanal entrepreneurship in Nigeria

    Article • International Journal of Entrepreneurial Behavior & Research, May 2018, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  38. Evaluation of CSR and Social Value Practices Among UK Commercial and Social Enterprises

    Article • Entrepreneurial Business and Economics Review, January 2018, Uniwersytet Ekonomiczny w Krakowie - Krakow University of Economics

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  39. Entrepreneurial Opportunities and Challenges for Retired Senior Military Officers in Nigeria

    Article • January 2018, Springer Science + Business Media

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  40. Accounting-marketing integration dimensions and antecedents

    Article • Journal of Business and Industrial Marketing, October 2017, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  41. Political Connections and African Business

    Article • September 2017, Brill

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  42. An exploration of “value-creation” in a non-management department

    Article • The Journal of Management Development, March 2017, Emerald

    Dr Ayantunji Gbadamosi, Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  43. Housing Crisis in Northern Nigeria

    Article • African Journal of Economic and Management Studies, December 2016, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  44. Building an inclusive workforce in Africa

    Article • Employee Relations The International Journal, October 2016, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  45. Coping with Ebola

    Article • Journal of Enterprising Communities People and Places in the Global Economy, August 2016, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  46. An interrogation of accounting–marketing interface in UK financial services organisations: Mixing cats with dogs?

    Article • Australasian Marketing Journal, August 2016, Elsevier

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  47. Revisiting the European Horsemeat Scandal

    Article • Thunderbird International Business Review, July 2016, Wiley

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  48. Club versus country football

    Article • Marketing Intelligence & Planning, April 2016, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  49. Rebranding Thailand through Football

    Article • International Journal of Entrepreneurship and Small Business, January 2015, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  50. A critical analysis of the “dialogic communications” potential of sub-Saharan African Police Service websites

    Article • Public Relations Review, June 2014, Elsevier

    Robert Hinson, Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  51. Emerging Markets

    Article • Management Decision, November 2013, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  52. Demarketing

    Article • October 2013, Taylor & Francis

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  53. A Reconceptualization of Entrepreneurial Orientation in an Emerging Market Insurance Company

    Article • Journal of African Business, September 2013, Taylor & Francis

    Robert Hinson, Professor Nnamdi O Madichie, Mr Ibrahim Masud, Professor Nnamdi O Madichie

  54. Is the Middle East the land of the future? It is not a given!

    Article • foresight, July 2013, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  55. Guest editorial

    Article • foresight, July 2013, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  56. City brand challenge 101: Sharjah in a globalised UAE context

    Article • International Journal of Business and Globalisation, January 2013, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  57. Sex in the kitchen: changing gender roles in a female-dominated occupation

    Article • International Journal of Entrepreneurship and Small Business, January 2013, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  58. A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana

    Article • International Journal of Bank Marketing, October 2012, Emerald

    Robert Hinson, Professor Nnamdi O Madichie, Mr Ibrahim Masud, Professor Nnamdi O Madichie

  59. The road to Rio and the UAE sustainability question: an initial assessment of the Green Sheikh's message

    Article • J for Global Business Advancement, January 2012, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  60. “Made‐in” Nigeria or “owned‐by” Ireland?

    Article • Management Decision, November 2011, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  61. IRENA – Masdar City (UAE) – exemplars of innovation into emerging markets

    Article • foresight, October 2011, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  62. Sharjah Football Club (UAE): still kings?

    Article • Emerald Emerging Markets Case Studies, October 2011, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  63. The “bold and the beautiful” of the UAE retail environment

    Article • Marketing Intelligence & Planning, September 2011, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  64. The Darfur Conflict – Geography or Institutions?20111Osman Suliman.The Darfur Conflict – Geography or Institutions?. New York: Routledge 2011. 221 pp., ISBN: 13: 978‐0‐415‐88598‐0

    Article • Management Decision, August 2011, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  65. Marketing Senegal through hip‐hop – a discourse analysis of Akon's music and lyrics

    Article • Journal of Place Management and Development, July 2011, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  66. Setting an agenda for women entrepreneurship in Nigeria

    Article • Gender in Management An International Journal, May 2011, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  67. Self-service at UAE petrol forecourts: marketing in unfamiliar terrain?

    Article • International Journal of Business and Globalisation, January 2011, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  68. Middle East Telecoms in Africa

    Article • Thunderbird International Business Review, December 2010, Wiley

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  69. Entrepreneurship Marketing

    Article • November 2010, Taylor & Francis

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  70. Corporate social responsibility activity reportage on bank websites in Ghana

    Article • International Journal of Bank Marketing, October 2010, Emerald

    Robert Hinson, Dr Richard Boateng, Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  71. Supporting enterprise development among British Africans in London

    Article • International Journal of Entrepreneurial Behavior & Research, September 2010, Emerald

    Sonny Nwankwo, Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  72. Global Marketing Management20101Kiefer Lee and Steve Carter. Global Marketing Management. Oxford and New York, NY: Oxford University Press 2009. 565 pp., ISBN: 970 0 19 923942 9 2nd ed.

    Article • Management Decision, September 2010, Emerald

    Professor Nnamdi O Madichie

  73. The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study

    Article • Marketing Intelligence & Planning, August 2010, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  74. Micro‐credit for microenterprises?

    Article • Gender in Management An International Journal, June 2010, Emerald

    Professor Nnamdi O Madichie, Professor Anayo Dominic Nkamnebe, Professor Nnamdi O Madichie

  75. Business incubation in the UAE: prospects for enterprise development

    Article • International Journal of Entrepreneurship and Innovation Management, January 2010, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  76. The innovation dilemma of the Ghanaian textile industry

    Article • International Journal of Entrepreneurship and Innovation Management, January 2010, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  77. 51 Iweka Road (Onitsha, Nigeria): could this single African address redefine business cluster development?

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2010, Inderscience Publishers

    Professor Anayo Dominic Nkamnebe, Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  78. Marketing theory and practice: the case of the Egg Card

    Article • Marketing Intelligence & Planning, October 2009, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  79. CHALLENGES OF INTERNET ADOPTION OF BANKS IN GHANA

    Article • October 2009, World Scientific Pub Co Pte Lt

    Robert Hinson, Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  80. Consumer Behavior: Buying, Having, and Being (8th ed.)20091Michael R. Solomon.Consumer Behavior: Buying, Having, and Being (8th ed.). Upper Saddle River, NJ: Pearson Education 2009. , ISBN: ‐13: 978‐0‐13‐515336‐9 ‐10: 0‐13‐515336‐0

    Article • Management Decision, May 2009, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  81. Innovation and Enterpreneurship20091John Bessant and Joe Tidd.Innovation and Enterpreneurship. West Sussex, UK: John Wiley & Sons Ltd 2007. 462 pp., ISBN: 13: 978‐0‐470‐03269‐5 (paper back)

    Article • Management Decision, April 2009, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  82. Breaking the Glass Ceiling in Nigeria: A Review of Women's Entrepreneurship

    Article • Journal of African Business, March 2009, Taylor & Francis

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  83. Migration and Football

    Article • Management Decision, February 2009, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  84. A theoretical review of the property development challenges in Nigeria

    Article • International Journal of Business and Emerging Markets, January 2009, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  85. London's congestion charging scheme and the growth and survival of the minicab sector

    Article • International Journal of Entrepreneurship and Small Business, January 2009, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  86. Cultural determinants of entrepreneurial emergence in a typical sub‐Sahara African context

    Article • Journal of Enterprising Communities People and Places in the Global Economy, October 2008, Emerald

    Professor Anayo Dominic Nkamnebe, Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  87. Enterprise and Small Business: Principles, Practice and Policy (2nd ed.)20081Edited by Sara Carter and Dylan Jones‐Evans.Enterprise and Small Business: Principles, Practice and Policy (2nd ed.). Harlow: Pearson Education 2006. 572 pp., ISBN: 13: 978‐0‐...

    Article • Management Decision, June 2008, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  88. International Business: Competing in the Global Market Place20081Charles Hill.International Business: Competing in the Global Market Place. New York, NY: McGraw‐Hill 2007. 729 pp., ISBN: 10: 0071106715 6th ed.

    Article • Management Decision, March 2008, Emerald

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  89. An evaluation of the uneasy transition towards social enterprise UK

    Article • International Journal of Management and Enterprise Development, January 2008, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  90. Entrepreneurial and cultural dynamics: a gender kaleidoscope of Ugandan microenterprises

    Article • International Journal of Entrepreneurship and Small Business, January 2008, Inderscience Publishers

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie

  91. Better Off Out? The Costs and Benefits of Sub-Saharan Africa's Membership of the World Trade Organization

    Article • Journal of African Business, April 2007, Taylor & Francis

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie