What is it about?

The study is about breaking down stereotypes from an occupational perspective. Does the label Nurse mean it has to be a woman? Are all Engineers and/ or Pilots men? Is cooking a woman's job? This study uses celebrity chefs to contribute to the discourse on cooking and the kitchen trade.

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Why is it important?

The importance of the study is based upon its addition to the age long stereotype of "a woman's place is in the kitchen." The study breaks down barriers, extrapolates the glass escalator concept to a supposedly woman-dominated occupation, and unpacks life in the kitchen as a means to changing attitudes towards the sector - especially when it is below the threshold of the coveted Michelin Star.

Perspectives

I would welcome comments on how the media may bring about a change of perception and/ or attitude within households. Who's making dinner tonight? Mum? Dad?

Professor Nnamdi O Madichie
Nnamdi Azikiwe University

Read the Original

This page is a summary of: Sex in the kitchen: changing gender roles in a female-dominated occupation, International Journal of Entrepreneurship and Small Business, January 2013, Inderscience Publishers,
DOI: 10.1504/ijesb.2013.050754.
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