Dr Ayantunji Gbadamosi
University of East London
Faculty Member, Business & Management
United Kingdom
My co-authors include
Rula M. Al Abdulrazak
Dr Nnamdi O Madichie
Professor Nnamdi O Madichie
My Publications
Postmodernism, ethnicity, and celebrity culture in women’s symbolic consumption
International Journal of Market Research
August 2019
Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers: revis...
Journal of Strategic Marketing
April 2019
The anatomy of international students’ acculturation in UK universities
Industry and Higher Education
March 2018
Trust, religiosity, and relationship marketing: a conceptual overview of consumer brand...
Society and Business Review
October 2017
An exploration of “value-creation” in a non-management department
The Journal of Management Development
March 2017
Pentecostalism and ethnic entrepreneurship in London
Society and Business Review
July 2015
Faith and entrepreneurship among the British African‐Caribbean
Journal of Small Business and Enterprise Development
July 2013