What is it about?
Afrobeats and Amapiano represent Africa’s strategic breakthrough on the global creative industries stage. These music genres connect urban African stories with global audiences, offering high cultural and commercial value. This article showcases three Commonwealth countries in Africa - Ghana, Nigeria and South Africa - highlighting their growing cultural and economic significance.
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Why is it important?
The study is important as it transcends entertainment demonstrating the power of African music as a cultural and commercial enterprise.
Perspectives
Afrobeats and Amapiano have taken the world by storm, and their fusion would be a game changer well beyond Africa to the rest of the Commonwealth. There is a need for more research to build on this pioneering effort in unpacking the creative economy across the Commonwealth.
Professor Nnamdi O Madichie
Nnamdi Azikiwe University
Read the Original
This page is a summary of: From beats to business: African creative industries and the re-emergence of Commonwealth trade relations, The Round Table, December 2025, Taylor & Francis,
DOI: 10.1080/00358533.2025.2588570.
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