The entrepreneurial university: an exploration of “value-creation” in a non-management department

Nnamdi O. Madichie, Ayantunji Gbadamosi
  • The Journal of Management Development, March 2017, Emerald
  • DOI: 10.1108/jmd-06-2016-0098

An exploration of “value-creation” in a non-management department

What is it about?

This paper highlights the strategies undertaken by 'entrepreneurial' universities to leverage their bottom-line especially in response to withdrawals of public funding, and reveals an interesting interaction of innovation, opportunity recognition, risk taking and pro-activeness at play within a university environment.

Why is it important?

The findings reveal an interesting interaction of innovation, opportunity recognition, risk taking and pro-activeness at play within a university environment. The study also highlights how instructors have, in the past, based their syllabi on celebrities – from the Georgetown University to the University of South Carolina, University of Missouri and Rutgers University cutting across departments from English through sociology to Women’s and Gender Studies.

Perspectives

Dr Nnamdi O Madichie
University of Abertay Dundee

Overall this study captures the relationship between hip-hop artistry and poetry, as well as meeting the demands of society – societal impacts – not the least, bringing “street cred” into the classroom.

Read Publication

http://dx.doi.org/10.1108/jmd-06-2016-0098

The following have contributed to this page: Dr Ayantunji Gbadamosi, Dr Nnamdi O Madichie, and Dr Nnamdi O Madichie