All Stories

  1. How the young adult consumer segment responds to trusty and committed marketing relationship

    Article • Psychology and Marketing, September 2018, Wiley

    Professor Nelson Oly Ndubisi

  2. Customer satisfaction, Confucian dynamism, and long-term oriented marketing relationship: A threefold empirical analysis

    Article • Psychology and Marketing, April 2018, Wiley

    Professor Nelson Oly Ndubisi

  3. Marketing Relationships in the New Millennium B2B Sector

    Article • Psychology and Marketing, March 2016, Wiley

    Professor Nelson Oly Ndubisi

  4. Relational Governance Mechanisms and Uncertainties in Nonownership Services

    Article • Psychology and Marketing, March 2016, Wiley

    Professor Nelson Oly Ndubisi

  5. Innovation strategy and performance of international technology services ventures

    Article • Journal of Service Management, August 2015, Emerald

    Professor Nelson Oly Ndubisi

  6. Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory

    Article • Journal of Service Management, August 2015, Emerald

    Professor Nelson Oly Ndubisi, Professor Ibrahim M. Al-Jabri, Professor Ibrahim M. Al-Jabri

  7. Effects of Relational Capabilities and Power Asymmetry on Innovativeness and Flexibility of Sub-Sahara Africa Small Exporting Firms

    Article • August 2014, Taylor & Francis

    Professor Nelson Oly Ndubisi

  8. The role of organizational mindfulness in firms’ globalization and global market performance

    Article • Journal of Research in Marketing and Entrepreneurship, July 2014, Emerald

    Professor Nelson Oly Ndubisi

  9. Mindfulness and entrepreneurial marketing: an introduction

    Article • Journal of Research in Marketing and Entrepreneurship, July 2014, Emerald

    Professor Nelson Oly Ndubisi

  10. Entrepreneurship and service innovation

    Article • Journal of Business and Industrial Marketing, June 2014, Emerald

    Professor Nelson Oly Ndubisi

  11. Evaluating supply chain relationship quality, organisational resources, technological innovation and enterprise performance in the palm oil processing sector in Asia

    Article • Journal of Business and Industrial Marketing, June 2014, Emerald

    Professor Nelson Oly Ndubisi

  12. Quality performance of SMEs in a developing economy: direct and indirect effects of service innovation and entrepreneurial orientation

    Article • Journal of Business and Industrial Marketing, June 2014, Emerald

    Professor Nelson Oly Ndubisi

  13. Consumer Mindfulness and Marketing Implications

    Article • Psychology and Marketing, March 2014, Wiley

    Professor Nelson Oly Ndubisi

  14. Customer perception and response to ethical norms in legal services marketing

    Article • Journal of Business Research, March 2014, Elsevier

    Professor Nelson Oly Ndubisi

  15. Ethical ideologies, perceived gambling value, and gambling commitment: An Asian perspective

    Article • Journal of Business Research, February 2014, Elsevier

    Professor Nelson Oly Ndubisi

  16. Sustainable Internal Marketing and Internal Customer Motivation Model: An African Small- and Medium-sized Enterprise Perspective

    Article • Journal of Asian and African Studies, August 2013, SAGE Publications

    Professor Nelson Oly Ndubisi

  17. Green Buyer Behavior: Evidence from Asia Consumers

    Article • Journal of Asian and African Studies, August 2013, SAGE Publications

    Professor Nelson Oly Ndubisi

  18. Sustainability Trajectories of Asian and African Small and Large Enterprises

    Article • Journal of Asian and African Studies, August 2013, SAGE Publications

    Professor Nelson Oly Ndubisi

  19. Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence

    Article • Journal of Marketing Management, July 2013, Taylor & Francis

    Professor Nelson Oly Ndubisi

  20. Enterprise Development in SMEs and Entrepreneurial Firms

    Article • January 2013, IGI Global

    Sonny Nwankwo, Professor Nelson Oly Ndubisi

  21. Customer Reactions to Conflict Management: A Review and Empirical Evidence from Two Service Industries

    Article • January 2013, Emerald

    Professor Nelson Oly Ndubisi

  22. Entrepreneurial and Market Orientations as Microfoundations of Organizational Innovation Capability

    Article • Academy of Management Proceedings, January 2013, The Academy of Management

    Professor Nelson Oly Ndubisi

  23. Role of Gender in Conflict Handling in the Context of Outsourcing Service Marketing

    Article • Psychology and Marketing, December 2012, Wiley

    Professor Nelson Oly Ndubisi

  24. Relationship between entrepreneurship, innovation and performance

    Article • Journal of Research in Marketing and Entrepreneurship, October 2012, Emerald

    Professor Nelson Oly Ndubisi

  25. Examining Uncertainty Avoidance, Relationship Quality, and Customer Loyalty in Two Cultures

    Article • Journal of International Consumer Marketing, October 2012, Taylor & Francis

    Professor Nelson Oly Ndubisi

  26. Mindfulness, quality and reliability in small and large firms

    Article • International Journal of Quality & Reliability Management, June 2012, Emerald

    Professor Nelson Oly Ndubisi

  27. Relationship quality: upshot of mindfulness‐based marketing strategy in small organisations

    Article • International Journal of Quality & Reliability Management, June 2012, Emerald

    Professor Nelson Oly Ndubisi

  28. Mindfulness, reliability, pre-emptive conflict handling, customer orientation and outcomes in Malaysia's healthcare sector

    Article • Journal of Business Research, April 2012, Elsevier

    Professor Nelson Oly Ndubisi

  29. Industrial Marketing Strategy and B2B Management by SMEs

    Article • Industrial Marketing Management, April 2011, Elsevier

    Professor Nelson Oly Ndubisi

  30. Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value

    Article • Industrial Marketing Management, April 2011, Elsevier

    Professor Nelson Oly Ndubisi

  31. Analyzing key determinants of online repurchase intentions

    Article • Asia Pacific Journal of Marketing and Logistics, March 2011, Emerald

    Professor Nelson Oly Ndubisi

  32. The effects of respect and rapport on relationship quality perception of customers of small healthcare firms

    Article • Asia Pacific Journal of Marketing and Logistics, March 2011, Emerald

    Professor Nelson Oly Ndubisi

  33. Small business marketing and relationship marketing in Asia Pacific

    Article • Asia Pacific Journal of Marketing and Logistics, March 2011, Emerald

    Professor Nelson Oly Ndubisi

  34. The antecedents of relationship quality in Malaysia and New Zealand

    Article • International Journal of Quality & Reliability Management, January 2011, Emerald

    Professor Nelson Oly Ndubisi

  35. Conflict handling, trust and commitment in outsourcing relationship: A Chinese and Indian study

    Article • Industrial Marketing Management, January 2011, Elsevier

    Professor Nelson Oly Ndubisi

  36. Components of supply chain practices: an empirical study and implications for new international ventures

    Article • International Journal of Entrepreneurship and Innovation Management, January 2011, Inderscience Publishers

    Professor Nelson Oly Ndubisi

  37. A comparison of interfirm relational capabilities in internationalising small-business enterprises (SBEs) and large firms in a developing country

    Article • International Journal of Entrepreneurship and Innovation Management, January 2011, Inderscience Publishers

    Professor Nelson Oly Ndubisi

  38. Factorial and discriminant analyses of environmental sensitivity and initiative of Nigerian firms

    Article • Thunderbird International Business Review, December 2010, Wiley

    Professor Nelson Oly Ndubisi

  39. An Interview with His Excellency, Tun Dr. Mahathir Mohamed Former Prime Minister of Malaysia (from 1981 - 2003)

    Article • Journal of Global Information Technology Management, October 2009, Taylor & Francis

    Professor Nelson Oly Ndubisi

  40. Impact of government export assistance on internationalization of SMEs from developing nations

    Article • Journal of Enterprise Information Management, July 2009, Emerald

    Professor Nelson Oly Ndubisi, Professor M Yunus Ali

  41. Market orientation, supplier perceived value and business performance of SMEs in a Sub‐Saharan African nation

    Article • Journal of Enterprise Information Management, July 2009, Emerald

    Professor Nelson Oly Ndubisi

  42. Managing the internationalisation process of small and medium enterprises in Africa and Asia Pacific

    Article • Journal of Enterprise Information Management, July 2009, Emerald

    Professor Nelson Oly Ndubisi

  43. The association of gender to firm‐customer relationship

    Article • International Journal of Quality & Reliability Management, March 2009, Emerald

    Professor Nelson Oly Ndubisi

  44. Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective

    Article • Journal of International Consumer Marketing, December 2008, Taylor & Francis

    Professor Nelson Oly Ndubisi

  45. Event reviews

    Article • Monash Business Review, July 2008, Monash University

    Professor Nelson Oly Ndubisi

  46. Socio-environmental Marketing in Developing Nations

    Article • Journal of Asian and African Studies, June 2008, SAGE Publications

    Professor Nelson Oly Ndubisi

  47. Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by theJournal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Bu...

    Article • Journal of Business-to-Business Marketing, May 2008, Taylor & Francis

    Dr Can Uslay, Professor Nelson Oly Ndubisi

  48. Relationship quality antecedents: the Malaysian retail banking perspective

    Article • International Journal of Quality & Reliability Management, September 2007, Emerald

    Professor Nelson Oly Ndubisi

  49. Impact of joint product usage and family structure on joint decision to purchase a vacation by Malaysian spouses

    Article • Journal Of Vacation Marketing, April 2007, SAGE Publications

    Professor Nelson Oly Ndubisi

  50. Supplier‐customer relationship management and customer loyalty

    Article • Journal of Enterprise Information Management, February 2007, Emerald

    Professor Nelson Oly Ndubisi

  51. Relationship marketing and customer loyalty

    Article • Marketing Intelligence & Planning, February 2007, Emerald

    Professor Nelson Oly Ndubisi

  52. E-commerce adoption by non-profit organisations: key dimensions of facilitators

    Article • International Journal of Services Technology and Management, January 2007, Inderscience Publishers

    Professor Nelson Oly Ndubisi

  53. Attitude towards internet banking: a study of influential factors in Malaysia

    Article • International Journal of Services Technology and Management, January 2007, Inderscience Publishers

    Professor Nelson Oly Ndubisi

  54. A structural equation modelling of the antecedents of relationship quality in the Malaysia banking sector

    Article • Journal of Financial Services Marketing, November 2006, Springer Science + Business Media

    Professor Nelson Oly Ndubisi

  55. Evaluating non-business e-commerce adoption decision processes and gender roles

    Article • AI & Society, July 2006, Springer Science + Business Media

    Professor Nelson Oly Ndubisi

  56. Customers’ perceptions and intention to adopt Internet banking: the moderation effect of computer self-efficacy

    Article • AI & Society, June 2006, Springer Science + Business Media

    Professor Nelson Oly Ndubisi

  57. Marketplace behaviour of Malaysian consumers

    Article • Management Research News, January 2006, Emerald

    Professor Nelson Oly Ndubisi

  58. Borneo online banking: evaluating customer perceptions and behavioural intention

    Article • Management Research News, January 2006, Emerald

    Professor Nelson Oly Ndubisi

  59. Complaint behaviour of Malaysian consumers

    Article • Management Research News, January 2006, Emerald

    Professor Nelson Oly Ndubisi

  60. Effect of gender on customer loyalty: a relationship marketing approach

    Article • Marketing Intelligence & Planning, January 2006, Emerald

    Professor Nelson Oly Ndubisi

  61. Colour and product choice: a study of gender roles

    Article • Management Research News, January 2006, Emerald

    Professor Nelson Oly Ndubisi

  62. Family structure and joint purchase decisions: two products analysis

    Article • Management Research News, January 2006, Emerald

    Professor Nelson Oly Ndubisi

  63. Consumer attitudes, system's characteristics and internet banking adoption in Malaysia

    Article • Management Research News, January 2006, Emerald

    Professor Nelson Oly Ndubisi

  64. Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products

    Article • Management Research News, January 2006, Emerald

    Professor Nelson Oly Ndubisi

  65. Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction

    Article • The International Journal of Bank Marketing, December 2005, Emerald

    Professor Nelson Oly Ndubisi, Martha Abera Godana

  66. Malaysian women entrepreneurs: understanding the ICT usage behaviors and drivers

    Article • Journal of Enterprise Information Management, December 2005, Emerald

    Professor Nelson Oly Ndubisi

  67. Diffusion of landscaping services in organizations: a two nation study of determinant factors

    Article • Management of Environmental Quality An International Journal, August 2005, Emerald

    Professor Nelson Oly Ndubisi

  68. Cultural Dimensions and Relationship Marketing: An African Marketing Model

    Article • Journal of Cultural Studies, June 2005, African Journals Online (AJOL)

    Professor Nelson Oly Ndubisi

  69. Supplier selection and management strategies and manufacturing flexibility

    Article • Journal of Enterprise Information Management, June 2005, Emerald

    Professor Nelson Oly Ndubisi

  70. Teleworking adoption decision‐making processes

    Article • Journal of Enterprise Information Management, April 2005, Emerald

    Professor Nelson Oly Ndubisi

  71. The moderator effect of supplier management on the relationship between supplier selection and manufacturing flexibility

    Article • International Journal of Services and Operations Management, January 2005, Inderscience Publishers

    Professor Nelson Oly Ndubisi

  72. The Moguls' Model of Computing: Integrating the Moderating Impact of Users' Persona into the Technology Acceptance Model

    Article • Journal of Global Information Technology Management, January 2005, Taylor & Francis

    Professor Nelson Oly Ndubisi

  73. Understanding the salience of cultural dimensions on relationship marketing, it’s underpinnings and aftermaths

    Article • Cross Cultural Management An International Journal, September 2004, Emerald

    Professor Nelson Oly Ndubisi

  74. Viability of e‐commerce as an alternative distribution channel

    Article • Logistics Information Management, December 2003, Emerald

    Professor Nelson Oly Ndubisi

  75. Evaluating IS usage in Malaysian small and medium‐sized firms using the technology acceptance model

    Article • Logistics Information Management, December 2003, Emerald

    Professor Nelson Oly Ndubisi

  76. Organizational learning and vendor support quality by the usage of application software packages: A study of Asian entrepreneurs

    Article • Journal of Systems Science and Systems Engineering, September 2003, Springer Science + Business Media

    Professor Nelson Oly Ndubisi

  77. Entrepreneurial Values, Environmental Marketing and Customer Satisfaction

    Article • IGI Global

    Professor Nelson Oly Ndubisi

  78. Managing Service Consumer Behavior and Relationship Dynamics in Asia

    Article • IGI Global

    Professor Nelson Oly Ndubisi

  79. Entrepreneurial Values, Environmental Marketing and Customer Satisfaction

    Article • IGI Global

    Professor Nelson Oly Ndubisi

  80. Knowledge Sharing among Employees in the Manufacturing SMEs

    Article • IGI Global

    Professor Nelson Oly Ndubisi

  81. Knowledge Sharing among Employees in the Manufacturing SMEs

    Article • IGI Global

    Professor Nelson Oly Ndubisi

  82. Relational Dynamics and Outcomes in Small and Large Service Organizations

    Article • IGI Global

    Professor Nelson Oly Ndubisi