Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence

Margaret Jekanyika Matanda, Nelson Oly Ndubisi
  • Journal of Marketing Management, July 2013, Taylor & Francis
  • DOI: 10.1080/0267257x.2013.800902

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http://dx.doi.org/10.1080/0267257x.2013.800902

The following have contributed to this page: Professor Nelson Oly Ndubisi