Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products

Nelson Oly Ndubisi, Chew Tung Moi
  • Management Research News, January 2006, Emerald
  • DOI: 10.1108/01409170610645420

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http://dx.doi.org/10.1108/01409170610645420

The following have contributed to this page: Professor Nelson Oly Ndubisi