All Stories

  1. Toward a contingency theory of CRM adoption

    Article • Journal of Strategic Marketing, March 2016, Taylor & Francis

    Dr. Earl Naumann, Professor Nicholas Ashill

  2. Relationship quality and satisfaction: Customer-perceived success factors for on-time projects

    Article • International Journal of Project Management, November 2015, Elsevier

    Dr. Earl Naumann, Professor Nicholas Ashill

  3. How Different Buying Center Members Influence Different Purchasing Phases

    Article • January 2015, Springer Science + Business Media

    Dr. Earl Naumann

  4. Is Multidimensional Scaling (And Other Esoterica) for the Small Retailer?

    Article • January 2015, Springer Science + Business Media

    Dr. Earl Naumann

  5. The Relationship between Organizational Structure and Power in the Buying Center

    Article • November 2014, Springer Science + Business Media

    Dr. Earl Naumann

  6. The problem with standardizing international market research: A case study from B2B services

    Article • Australasian Marketing Journal, May 2014, Elsevier

    Dr. Earl Naumann

  7. Drivers of customer satisfaction and relationship quality in system delivery projects

    Article • Journal of Strategic Marketing, December 2013, Taylor & Francis

    Dr. Earl Naumann

  8. The drivers of customer satisfaction in strategic consulting engagements

    Article • Management Decision, September 2011, Emerald

    Dr. Earl Naumann

  9. Customer attitudes of stayers and defectors in B2B services: Are they really different?

    Article • Industrial Marketing Management, July 2011, Elsevier

    Professor Nicholas Ashill, Dr. Earl Naumann

  10. Customer dissatisfaction and defection: The hidden costs of downsizing

    Article • Industrial Marketing Management, April 2011, Elsevier

    Dr. Earl Naumann

  11. Customer satisfaction and business performance: a firm‐level analysis

    Article • Journal of Services Marketing, February 2011, Emerald

    Dr. Earl Naumann

  12. Understanding the causes of defection among satisfied B2B service customers

    Article • Journal of Marketing Management, August 2010, Taylor & Francis

    Dr. Earl Naumann

  13. Customer satisfaction and loyalty in B2B services: directions for future research

    Article • The Marketing Review, November 2009, Westburn Publishers

    Dr. Earl Naumann

  14. Cross‐cultural comparison of customer satisfaction research: USA vs Japan

    Article • Asia Pacific Journal of Marketing and Logistics, July 2009, Emerald

    Dr. Earl Naumann

  15. How to implement a customer satisfaction program

    Article • Business Horizons, January 2001, Elsevier

    Dr. Earl Naumann

  16. One more time: How do you satisfy customers?

    Article • Business Horizons, May 1999, Elsevier

    Dr. Earl Naumann

  17. Examining the Practices of United States and Japanese Market Research Firms

    Article • California Management Review, July 1994, SAGE Publications

    Dr. Earl Naumann

  18. Organizational Predictors of Expatriate Job Satisfaction

    Article • Journal of International Business Studies, March 1993, Nature

    Dr. Earl Naumann

  19. Patterns of Non-Tariff Barriers in the Pacific Rim

    Article • Journal of Global Marketing, January 1993, Taylor & Francis

    Dr. Earl Naumann

  20. What is customer-driven marketing?

    Article • Business Horizons, November 1992, Elsevier

    Dr. Earl Naumann

  21. Ten easy ways to lose your customer's trust

    Article • Business Horizons, September 1992, Elsevier

    Dr. Earl Naumann

  22. A Conceptual Model of Expatriate Turnover

    Article • Journal of International Business Studies, September 1992, Nature

    Dr. Earl Naumann

  23. Determining buying center size

    Article • Industrial Marketing Management, February 1992, Elsevier

    Dr. Earl Naumann

  24. Systems theory approach to conducting industrial marketing research

    Article • Journal of Business Research, September 1989, Elsevier

    Dr. Earl Naumann

  25. The purchase of components: Functional areas of influence

    Article • Industrial Marketing Management, May 1984, Elsevier

    Dr. Earl Naumann

  26. The relative influence of the engineering function in organizational purchasing

    Article • Engineering Management International, December 1982, Elsevier

    Dr. Earl Naumann