Understanding the causes of defection among satisfied B2B service customers

Earl Naumann, Matti Haverila, M. Sajid Khan, Paul Williams
  • Journal of Marketing Management, August 2010, Taylor & Francis
  • DOI: 10.1080/02672571003647750

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http://dx.doi.org/10.1080/02672571003647750

The following have contributed to this page: Dr. Earl Naumann