Cross‐cultural comparison of customer satisfaction research: USA vs Japan

M. Sajid Khan, Earl Naumann, Rob Bateman, Matti Haverila
  • Asia Pacific Journal of Marketing and Logistics, July 2009, Emerald
  • DOI: 10.1108/13555850910973856

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http://dx.doi.org/10.1108/13555850910973856

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