Toward a contingency theory of CRM adoption

Paul Williams, Nicholas Ashill, Earl Naumann
  • Journal of Strategic Marketing, March 2016, Taylor & Francis
  • DOI: 10.1080/0965254x.2016.1149211

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http://dx.doi.org/10.1080/0965254x.2016.1149211

The following have contributed to this page: Dr. Earl Naumann and Professor Nicholas Ashill