The problem with standardizing international market research: A case study from B2B services

M. Sajid Khan, Earl Naumann, Matti J. Haverila
  • Australasian Marketing Journal (AMJ), May 2014, Elsevier
  • DOI: 10.1016/j.ausmj.2014.03.001

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http://dx.doi.org/10.1016/j.ausmj.2014.03.001

The following have contributed to this page: Dr. Earl Naumann