All Stories

  1. Does salesperson polychronicity yield value-based selling initiatives in business-to-business markets? A multilevel moderation perspective
  2. Break the Barrier: Why Marketing Managers Resist Blockchain in the Sharing Economy?
  3. Driving Idea Exploration to Implementation: The Role of Transformational Leadership in Fostering Innovative Work Behavior
  4. Leveraging mega-event tourism: A review of Electric Daisy Carnival Thailand 2025 in Phuket
  5. Animal influencers for ecotourism? The case of Moo Deng
  6. Enhancing Business Performance Through Integrated B2B Systems in China: A Dynamic Capabilities Perspective
  7. The World of Peranakan Food Art Exhibition & Festival in Phuket: Festival review
  8. Mobile Gamification's Impact on Tourism Visit Intention
  9. PURPOSIVE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH
  10. Heritage and new media spaces
  11. The Influence of Customer Relationship Management in Enhancing Hospitality Business Performance: The Conditional Mediation of Digital Marketing Capabilities
  12. Fact or fake: information, misinformation and disinformation via social media
  13. How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price
  14. MICE tourism legacies: The International Conference on Responsible Tourism and Hospitality (ICRTH) 2022
  15. Work-From-Home in the New Normal: A Phenomenological Inquiry into Employees’ Mental Health
  16. Revisit Homestay in Kuching, Sarawak: The Perspectives of Local and Foreign Tourist
  17. Pilot-scale co-processing of lignocellulosic biomass, algae, shellfish waste via thermochemical approach: Recent progress and future directions
  18. Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing
  19. Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism
  20. The future of food: responsible production, acquisition, consumption and disposition
  21. PLS-SEM USING R: AN INTRODUCTION TO cSEM AND SEMinR
  22. Visit, Revisit, or Stay Longer? A Case of Emerging Tourism Destination
  23. Guest editorial
  24. Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior
  25. Chopsticks Approach to Successful Cultural Tourism Marketing
  26. Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic
  27. An impact of content delivery, equity, support and self-efficacy on student’s learning during the COVID-19
  28. Guest editorial
  29. Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms
  30. The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry
  31. Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants
  32. Organizational Citizenship Behaviour and the Mediating Role of Organizational Commitment: A Study of Private Universities
  33. Inclusive leadership and innovative work behaviour: the mediating role of job autonomy
  34. Effectiveness of a pharmacist-led structured group-based intervention in improving medication adherence and glycaemic control among type 2 diabetes mellitus patients: A randomized controlled trial
  35. The role of Zhong-Yong thinking in business and management research: a review and future research agenda
  36. Guest editorial
  37. Multigroup Analysis using SmartPLS: Step-by-Step Guidelines for Business Research
  38. The effect of innovation and leadership on performance in China and Vietnam
  39. CB-SEM Latent Interaction: Unconstrained and Orthogonalized Approaches
  40. Price image and the sugrophobia effect on luxury retail purchase intention
  41. Intergenerational Transmission of Occupation: A Qualitative Inquiry into Frontline Factory Workers in China
  42. Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit
  43. Editorial – Responsible Tourism: A Call to Action for Turbulent Times
  44. Exploring the Interactions of Factory Workers in China: A Model Development Using the Grounded Theory Approach
  45. Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
  46. Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
  47. Satisfaction matters: the relationships between HRM practices, work engagement and turnover intention
  48. Teacher’s Engagement in the Social and Emotional Guidance of Elementary School Students
  49. Sample Size for Survey Research: Review and Recommendations
  50. Does it matter where to run? Intention to participate in destination marathon
  51. Halal food credence: do the Malaysian non-Muslim consumers hesitate?
  52. Overwork and overtime on turnover intention in non-luxury hotels: Do incentives matter?
  53. Guest editorial
  54. Editorial: It Will Go Away!? Pandemic Crisis and Business in Asia
  55. Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations
  56. Destination food research: a bibliometric citation review (2000–2018)
  57. To move or not to move? A study of sustainable retirement village in Malaysia
  58. Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia
  59. Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
  60. Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
  61. What determines customers' loyalty towards telecommunication service Mediating roles of satisfaction and trust
  62. Consumer behaviour and disposition decisions: The why and how of smartphone disposition
  63. What s-commerce implies? Repurchase intention and its antecedents
  64. Pilot study on functional performance and acceptability of two new synthetic adhesive male condoms (Wondaleaf): a randomized cross-over trial
  65. An article about statistical method and procedure to predict consumer behaviour.
  66. Consumer behaviour towards pharmaceutical products: a model development
  67. Performance appraisal satisfaction and turnover intention
  68. Correction to: Effectiveness and sustainability of a structured group-based educational program (MEDIHEALTH) in improving medication adherence among Malay patients with underlying type 2 diabetes mellitus in Sarawak State of Malaysia: study protocol of...
  69. Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
  70. How Do Students Evaluate Instructors’ Performance? Implication of Teaching Abilities, Physical Attractiveness and Psychological Factors
  71. The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes
  72. Structural model robustness checks in PLS-SEM
  73. CUSTOMER ORIENTATION AND OFFICE SPACE PERFORMANCE: ASSESSING THE MODERATING EFFECT OF BUILDING GRADE USING PLS-MGA
  74. MODERATION ANALYSIS: ISSUES AND GUIDELINES
  75. Editorial – Ten Trends Shaping the Future of Marketing: Considerations for the Academics
  76. Convergent validity assessment of formatively measured constructs in PLS-SEM
  77. A comparison of five reflective–formative estimation approaches: reconsideration and recommendations for tourism research
  78. Knowledge and Practice of Beauty Salon Owners towards Notification of Cosmetics: Findings from the State of Sarawak, Malaysia
  79. Effectiveness and sustainability of a structured group-based educational program (MEDIHEALTH) in improving medication adherence among Malay patients with underlying type 2 diabetes mellitus in Sarawak State of Malaysia: study protocol of a randomized c...
  80. Perceived quality and intention to revisit coffee concept shops in Malaysia
  81. Person-organisation fit and turnover intention: the mediating role of work engagement
  82. Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model
  83. Are we Baby Boomers, Gen X and Gen Y? A qualitative inquiry into generation cohorts in Malaysia
  84. MEDIATION ANALYSIS: ISSUES AND RECOMMENDATIONS
  85. The relationship between training satisfaction, organisational citizenship behaviour, and turnover intention
  86. Festival Tourism and Intention to Attend
  87. Awareness of Custom Officers on Counterfeit Pharmaceutical Products And The Roles Of Pharmacy Enforcement Officers
  88. Compliance of Community Pharmacists and Private General Medical Practitioners With Malaysian Laws on Poisons and Sale of Drugs
  89. Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
  90. Food neophobia and ethnic food consumption intention
  91. ATTITUDE TOWARDS ADVERTISING: EVIDENCE FROM MALAYSIA AND INDONESIA USING MULTI-GROUP ANALYSIS
  92. What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café
  93. Bringing Islamic tradition back to management development
  94. A Postura de Jovens Adultos Frente à Publicidade: uma análise multigrupo por etnias
  95. Service-orientation and teaching quality: business degree students’ expectations of effective teaching