What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café

  • Hiram Ting, Ramayah Thurasamy
  • SpringerPlus, May 2016, Springer Science + Business Media
  • DOI: 10.1186/s40064-016-2259-5

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http://dx.doi.org/10.1186/s40064-016-2259-5

The following have contributed to this page: Professor Ramayah T. and Dr Hiram Ting