All Stories

  1. Boosting brand behavioral intentions via integrated explicit product placements in podcasts

    Article • Journal of Business Research, February 2025, Elsevier

    Ovidiu I. Moisescu

  2. Using necessary condition analysis to complement multigroup analysis in partial least squares structural equation modeling

    Article • Journal of Retailing and Consumer Services, January 2025, Elsevier

    Ovidiu I. Moisescu

  3. To be (online) or not to be? The antecedents of online study propensity and e-learning-dependent dropout intention in higher education

    Article • Technological Forecasting and Social Change, October 2024, Elsevier

    Ovidiu I. Moisescu

  4. Robustness checks in PLS-SEM: A review of recent practices and recommendations for future applications in business research

    Article • Journal of Business Research, February 2024, Elsevier

    Ovidiu I. Moisescu

  5. Quantifying uncertainty in PLS-SEM-based mediation analyses

    Article • Journal of Marketing Analytics, June 2023, Springer Science + Business Media

    Ovidiu I. Moisescu

  6. Quantifying model selection uncertainty via bootstrapping and Akaike weights

    Article • International Journal of Consumer Studies, February 2023, Wiley

    Ovidiu I. Moisescu

  7. The Relationship Between Tourism Destination Image and Loyalty: A Multidimensional Approach

    Article • January 2023, Springer Science + Business Media

    Ovidiu I. Moisescu

  8. Boosting eWOM through Social Media Brand Page Engagement: The Mediating Role of Self-Brand Connection

    Article • Behavioral Sciences, October 2022, MDPI AG

    Ovidiu I. Moisescu

  9. Latent class analysis in PLS-SEM: A review and recommendations for future applications

    Article • Journal of Business Research, January 2022, Elsevier

    Christian M. Ringle, Ovidiu I. Moisescu

  10. Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania

    Article • International Journal of Environmental Research and Public Health, September 2021, MDPI AG

    Ovidiu I. Moisescu

  11. The digital traveller: implications for data ethics and data governance in tourism and hospitality

    Article • Journal of Consumer Marketing, September 2021, Emerald

    Ovidiu I. Moisescu

  12. An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites

    Article • Journal of Consumer Behaviour, July 2021, Wiley

    Ovidiu I. Moisescu

  13. Transformative rural tourism strategies as tools for sustainable development in Transylvania, Romania: a case study of Sâncraiu

    Article • Worldwide Hospitality and Tourism Themes, April 2021, Emerald

    Ovidiu I. Moisescu

  14. Perceived usefulness: A silver bullet to assure user data availability for online recommendation systems

    Article • Decision Support Systems, December 2020, Elsevier

    Ovidiu I. Moisescu

  15. The impact of tourism education on tourism destination performance and sustainability

    Article • November 2020, Taylor & Francis

    Ovidiu I. Moisescu

  16. Executing and interpreting applications of PLS-SEM: Updates for family business researchers

    Article • Journal of Family Business Strategy, November 2020, Elsevier

    Christian M. Ringle, Ovidiu I. Moisescu

  17. The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y

    Article • International Journal of Environmental Research and Public Health, September 2020, MDPI AG

    Ovidiu I. Moisescu

  18. Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country

    Article • Sustainability, December 2019, MDPI AG

    Ovidiu I. Moisescu

  19. The UNTOLD story

    Article • Worldwide Hospitality and Tourism Themes, October 2019, Emerald

    Ovidiu I. Moisescu

  20. Discriminant validity of the customer-based corporate reputation scale: some causes for concern

    Article • Journal of Product & Brand Management, June 2019, Emerald

    Ovidiu I. Moisescu

  21. Structural model robustness checks in PLS-SEM

    Article • Tourism Economics, January 2019, SAGE Publications

    Dr Hiram Ting, Christian M. Ringle, Ovidiu I. Moisescu, Jun-Hwa Cheah

  22. Green strategic trends in the Romanian music festival industry

    Article • September 2018, Taylor & Francis

    Ovidiu I. Moisescu

  23. From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country

    Article • Economic Research-Ekonomska Istraživanja, January 2018, Taylor & Francis

    Ovidiu I. Moisescu

  24. The moderating influence of consumer demographics on the relationship between perceived CSR and brand loyalty in the Romanian retail banking sector

    Article • E+M Ekonomie a Management, December 2017, Technical University of Liberec

    Ovidiu I. Moisescu

  25. Innovative and sustainable tourism strategies

    Article • Worldwide Hospitality and Tourism Themes, October 2017, Emerald

    Ovidiu I. Moisescu, Anca Yallop

  26. The moderating effects of demographics on the relationship between perceived CSR and brand loyalty in the mobile telecom sector

    Article • Society and Economy, March 2017, Akademiai Kiado

    Ovidiu I. Moisescu

  27. From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country

    Article • Scientific Annals of Economics and Business, January 2017, De Gruyter

    Ovidiu I. Moisescu

  28. Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market

    Article • Management & Marketing, January 2015, De Gruyter

    Ovidiu I. Moisescu

  29. The Impact of Customers’ Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry

    Article • Central European Business Review, January 2015, University of Economics

    Ovidiu I. Moisescu

  30. Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector

    Article • Tourism and hospitality management, January 2015, University of Rijeka, Faculty of Tourism and Hospitality Management

    Ovidiu I. Moisescu