Mr Muhammad Kashif

  • GIFT University
  • Professor, Business & Management
  • Pakistan

My co-authors include

Dr Jony O Haryanto
Madam AZIZAH HASSAN
Amira Khattak

My Publications

Brand Power Relationships: A Co-Evolutionary Conceptual Framework

  • Journal of Relationship Marketing
  • September 2019

Discovering the Motives to Browse Internet among MBA Students: An Interpretivist Invest...

  • Vision The Journal of Business Perspective
  • July 2018

Re-imagining marketing as societing

  • Management Research Review
  • March 2018

The relationship between marketing mix and retailer-perceived brand equity

  • March 2018

The dynamics of Zakat donation experience among Muslims: a phenomenological inquiry

  • Journal of Islamic Accounting and Business Research
  • January 2018

Corporate Social Responsibility and Sustainability (CSRS) Initiatives among European an...

  • Global Business Review
  • December 2017

You abuse but I will stay

  • The Journal of Management Development
  • August 2017

Ethical intentions among frontline employees working in the US-based fast food chains i...

  • British Food Journal
  • July 2017

What if the future never comes? Understanding consumer perceptions of future anticipato...

  • Asia Pacific Journal of Marketing and Logistics
  • June 2017

The moderating effect of religiosity on ethical behavioural intentions

  • Personnel Review
  • March 2017

EXQ: measurement of healthcare experience quality in Malaysian settings

  • International Journal of Pharmaceutical and Healthcare Marketing
  • April 2016

Customer perceived service quality and loyalty in Islamic banks

  • The TQM Journal
  • January 2016

Bringing Islamic tradition back to management development

  • Journal of Islamic Marketing
  • September 2015

I’m loving it but hating US

  • British Food Journal
  • September 2015

Value co-destruction between customers and frontline employees

  • The International Journal of Bank Marketing
  • September 2015

Charity donation can be related to the marketing strategies of a business

  • Marketing Intelligence & Planning
  • February 2015

Customer satisfaction and loyalty in Malaysian Islamic banks:a PAKSERV investigation

  • The International Journal of Bank Marketing
  • February 2015

Money donations intentions among Muslim donors: an extended theory of planned behavior ...

  • International Journal of Nonprofit and Voluntary Sector Marketing
  • January 2015

Expected service quality of utility stores in Pakistan

  • International Journal of Quality and Service Sciences
  • November 2014

TV food advertising aimed at children: qualitative study of Pakistani fathers’ views

  • Asia Pacific Journal of Marketing and Logistics
  • September 2014