All Stories

  1. The antecedents of university loyalty: a study of postgraduate students in Malaysia

    Article • The International Journal of Educational Management, March 2023, Emerald

    Professor Dilip S. Mutum

  2. Factors influencing the potential adoption of portable pork DNA detection device

    Article • Journal of Islamic Marketing, October 2022, Emerald

    Professor Dilip S. Mutum

  3. A conceptual model of the relationship between organisational intelligence traits and digital government service quality: the role of occupational stress

    Article • International Journal of Quality & Reliability Management, April 2022, Emerald

    Professor Dilip S. Mutum

  4. The impact of the institutional environment and experience on social entrepreneurship: a multi-group analysis

    Article • International Journal of Entrepreneurial Behaviour & Research, July 2021, Emerald

    Professor Dilip S. Mutum

  5. Status-quo satisfaction and smartwatch adoption: a multi-group analysis

    Article • Industrial Management & Data Systems, July 2020, Emerald

    Professor Dilip S. Mutum, Professor Ramayah T.

  6. Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokémon Go

    Article • Internet Research, February 2019, Emerald

    Professor Dilip S. Mutum

  7. Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets

    Article • Journal of Global Marketing, January 2019, Taylor & Francis

    Dr Bang Nguyen, Professor Dilip S. Mutum, ali alhajla

  8. Impact of religious values and habit on an extended green purchase behaviour model

    Article • International Journal of Consumer Studies, November 2018, Wiley

    Professor Dilip S. Mutum

  9. Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia

    Article • Asia Pacific Journal of Marketing and Logistics, September 2018, Emerald

    Professor Dilip S. Mutum

  10. Exploring player behavior and motivations to continue playing Pokémon GO

    Article • Information Technology and People, August 2018, Emerald

    Professor Dilip S. Mutum

  11. Religious symbolism in Islamic financial service advertisements

    Article • Journal of Islamic Marketing, June 2018, Emerald

    Professor Dilip S. Mutum

  12. The future of Indian universities: comparative and international perspectives

    Article • Journal of Marketing for HIGHER EDUCATION, April 2018, Taylor & Francis

    Professor Dilip S. Mutum, Dr Bang Nguyen

  13. Avoidance of sponsored posts on personal blogs

    Article • The Bottom Line Managing Library Finances, March 2018, Emerald

    Professor Dilip S. Mutum

  14. Health and cosmetics: Investigating consumers’ values for buying organic personal care products

    Article • Journal of Retailing and Consumer Services, November 2017, Elsevier

    Professor Dilip S. Mutum

  15. Services Marketing Cases in Emerging Markets

    Article • January 2017, Springer Science + Business Media

    Professor Dilip S. Mutum

  16. Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers

    Article • Electronic Markets, March 2016, Springer Science + Business Media

    Professor Dilip S. Mutum

  17. Electronic Word-of-Mouth for University Selection

    Article • Journal of General Management, June 2015, SAGE Publications

    Professor Dilip S. Mutum

  18. Social marketing

    Article • January 2015, Elsevier

    Professor Dilip S. Mutum

  19. Online loyalty and switching barriers

    Article • Journal of Retailing and Consumer Services, November 2014, Elsevier

    Dr Bang Nguyen, Professor Dilip S. Mutum

  20. Marketing Cases from Emerging Markets

    Article • January 2014, Springer Science + Business Media

    Professor Dilip S. Mutum

  21. Introduction

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  22. Conclusion

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  23. Case Study 14: Air Asia: Using Social Media to Reach Out to New Customers

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  24. Case Study 4: IKEA Malaysia and the Halal Food Crisis

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  25. Introduction to Market Orientation and Brand Strategies

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  26. A review of CRM

    Article • Business Process Management Journal, June 2012, Emerald

    Dr Bang Nguyen, Professor Dilip S. Mutum

  27. Customer relationship management advances

    Article • International Journal of Electronic Customer Relationship Management, January 2012, Inderscience Publishers

    Dr Bang Nguyen, Professor Dilip S. Mutum

  28. Attitude Towards Online Purchase of Fish in Urban Malaysia

    Article • Journal of Food Products Marketing, November 2006, Taylor & Francis

    Professor Dilip S. Mutum

  29. An exploratory study of the implementation of customer relationship management by Malaysian automobile distributors

    Article • J for International Business and Entrepreneurship Development, January 2006, Inderscience Publishers

    Professor Dilip S. Mutum

  30. Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping?

    Article • International Journal of Electronic Marketing and Retailing, January 2006, Inderscience Publishers

    Professor Dilip S. Mutum

  31. Consumer Generated Advertising in Blogs

    Article • IGI Global

    Professor Dilip S. Mutum

  32. Consumer Generated Advertising in Blogs

    Article • IGI Global

    Professor Dilip S. Mutum