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  1. Aesthetic signals in organizational space: AI-driven visual contrast analysis of coworking and open-plan offices

    Article • Journal of Management & Organization, November 2025, Cambridge University Press

    Dr Adrian Heng Tsai Tan, Dr Birgit Muskat

  2. Peer support and value creation among women entrepreneurs

    Article • Small Business Economics, June 2025, Springer Science + Business Media

    Dr Birgit Muskat

  3. Destination Competitiveness Improvement: Insights From Causal Counterfactual AI Analysis

    Article • Journal of Travel Research, March 2025, SAGE Publications

    Dr Birgit Muskat

  4. Internal social capital in restaurants: when close relationships become a barrier to knowledge sharing and product enhancement

    Article • Tourism Recreation Research, February 2025, Taylor & Francis

    Dr Birgit Muskat

  5. Green Innovation Implementation: A Systematic Review and Research Directions

    Article • Journal of Management, January 2025, SAGE Publications

    Dr Birgit Muskat, Dr Judith F Mair

  6. Discovery of smart hotels’ competitiveness based on online reviews

    Article • International Journal of Hospitality Management, October 2024, Elsevier

    Dr Birgit Muskat

  7. Destination Competitiveness and AI-based Methods

    Article • July 2024, De Gruyter

    Dr Birgit Muskat

  8. Communicating Green Innovation to Online Communities: Evidence from Sports Mega Events

    Article • Journal of Travel Research, June 2024, SAGE Publications

    Dr Birgit Muskat, Dr Judith F Mair

  9. Destination competitiveness research over the past three decades: a computational literature review using topic modelling

    Article • Journal of Travel & Tourism Marketing, April 2024, Taylor & Francis

    Dr Birgit Muskat

  10. How are sensory and non-sensory factors linked in food tourism experiences?

    Article • The Tourist Review, October 2023, Emerald

    Dr Birgit Muskat

  11. Leveraging employee online reviews for improving hotel competitiveness in the great resignation

    Article • International Journal of Hospitality Management, August 2023, Elsevier

    Dr Birgit Muskat

  12. Counterfactual reasoning with big data

    Article • Annals of Tourism Research, July 2023, Elsevier

    Dr Birgit Muskat

  13. Advancing reliability assessment of venue-reference social media data for enhanced domestic tourism development

    Article • Information Technology & Tourism, June 2023, Springer Science + Business Media

    Dr Birgit Muskat

  14. Employees’ self-esteem in psychological contract: workplace ostracism and counterproductive behavior

    Article • The Tourist Review, June 2023, Emerald

    Dr Birgit Muskat

  15. Leading for Resilience: Fostering Employee and Organizational Resilience in Tourism Firms

    Article • Journal of Travel Research, March 2023, SAGE Publications

    Dr Birgit Muskat

  16. Green innovation in events

    Article • Journal of Sustainable Tourism, January 2023, Taylor & Francis

    Dr Birgit Muskat

  17. Value Creation in Wine Tourism

    Article • Journal Of Vacation Marketing, December 2022, SAGE Publications

    Dr Birgit Muskat

  18. Knowledge management in tourism

    Article • Journal of Knowledge Management, August 2022, Emerald

    Dr Birgit Muskat

  19. Social Support and Resource-Scarcity in Entrepreneurship

    Article • Academy of Management Proceedings, August 2022, The Academy of Management

    Dr Birgit Muskat

  20. Sustainable Tourism Development – The Mountaineering Village Initiative

    Article • Tourism Cases, January 2022, CABI Publishing

    Dr Birgit Muskat

  21. Exploring the Case Sustainable Tourism Development – The Mountaineering Village Initiative

    Article • Tourism Cases, January 2022, CABI Publishing

    Dr Birgit Muskat

  22. Team familiarity and innovation

    Article • Human Resource Management Review, January 2022, Elsevier

    Dr Birgit Muskat, Dr Adrian Heng Tsai Tan

  23. Introduction to the special issue: Consumer experience management and customer journeys in tourism, hospitality and events

    Article • Tourism Management Perspectives, October 2021, Elsevier

    Dr Birgit Muskat

  24. Predictivity of tourism demand data

    Article • Annals of Tourism Research, July 2021, Elsevier

    Dr Birgit Muskat

  25. Innovation capability and culture: How time-orientation shapes owner-managers’ perceptions

    Article • Journal of Hospitality and Tourism Management, June 2021, Elsevier

    Dr Birgit Muskat

  26. Knowledge sharing, knowledge transfer and SMEs: evolution, antecedents, outcomes and directions

    Article • Personnel Review, January 2021, Emerald

    Dr Birgit Muskat

  27. Improving the Resident–Tourist Relationship in Urban Hotspots

    Article • SSRN Electronic Journal, January 2021, Elsevier

    Dr Birgit Muskat

  28. Online Ethnography and Social Phenomena on the Move

    Article • December 2020, Taylor & Francis

    Dr Birgit Muskat

  29. Which travel risks are more important? An examination of the tourist’s decision-making process

    Article • Journal of Destination Marketing & Management, December 2020, Elsevier

    Dr Birgit Muskat

  30. Improving the resident–tourist relationship in urban hotspots

    Article • Journal of Sustainable Tourism, October 2020, Taylor & Francis

    Dr Birgit Muskat

  31. Managing the event workforce: Analysing the heterogeneity of job experiences

    Article • September 2020, Taylor & Francis

    Dr Birgit Muskat, Dr Judith F Mair

  32. Knowledge Sharing and Power in the Event Workforce

    Article • Event Management, August 2020, Cognizant Communication Corporation

    Dr Birgit Muskat, Dr Judith F Mair

  33. Cultural distance and self-initiated expatriate’s willingness to relocate - A research agenda

    Article • August 2020, Taylor & Francis

    Dr Birgit Muskat, Professor Maike Andresen

  34. Forecasting with Artificial Intelligence (AI) methods in tourism

    Article • Journal of Travel Research, June 2020, SAGE Publications

    Dr Birgit Muskat

  35. A Serious Leisure Perspective of Culinary Tourism Co-Creation

    Article • International Journal of Contemporary Hospitality Management, June 2020, Emerald

    Dr Birgit Muskat

  36. Forecasting for tourism

    Article • Annals of Tourism Research, May 2020, Elsevier

    Dr Birgit Muskat

  37. Quality of Work Life and Gen-Y: How gender and organizational type moderate job satisfaction

    Article • Personnel Review, October 2019, Emerald

    Dr Birgit Muskat

  38. Talent in Hospitality Entrepreneurship

    Article • International Journal of Contemporary Hospitality Management, June 2019, Emerald

    Dr Birgit Muskat, Professor Maike Andresen

  39. Empathy in the service experience

    Article • Journal of Service Theory and Practice, May 2019, Emerald

    Dr Birgit Muskat, Dr Adrian Heng Tsai Tan

  40. Perceived quality, authenticity, and price in tourists’ dining experiences

    Article • Journal Of Vacation Marketing, January 2019, SAGE Publications

    Dr Birgit Muskat

  41. The Role of Empathy in the Service Experience

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Dr Birgit Muskat

  42. Qualitative interpretive research method: mobile ethnography

    Article • Anatolia, November 2017, Taylor & Francis

    Dr Birgit Muskat, Matt Muskat

  43. How does knowledge transfer work in event organisations - and how do events 'store' knowledge?

    Article • Event Management, September 2017, Cognizant Communication Corporation

    Dr Birgit Muskat

  44. Gen Y hospitality students’ career path decisions

    Article • Journal of Teaching in Travel & Tourism, August 2017, Taylor & Francis

    Dr Adrian Heng Tsai Tan, Dr Birgit Muskat

  45. The challenge of knowledge transfer between owner-manager and successor in family firms succession

    Article • Journal of Small Business & Entrepreneurship, July 2017, Taylor & Francis

    Dr Birgit Muskat

  46. Student experience in higher education

    Article • International Journal of Quality and Service Sciences, June 2016, Emerald

    Dr Adrian Heng Tsai Tan, Dr Birgit Muskat

  47. Innovation in Tourism Firms

    Article • April 2016, Taylor & Francis

    Dr Birgit Muskat

  48. Tourists’ emotional experiences: image, satisfaction, and intention to recommend

    Article • Journal of Travel Research, December 2015, SAGE Publications

    Dr Birgit Muskat

  49. Integrating tourism into disaster recovery management: the case of the Great East Japan Earthquake and Tsunami 2011.

    Article • January 2015, CABI Publishing

    Dr Birgit Muskat

  50. Emotions in organization-public relationship

    Article • Public Relations Review, December 2014, Elsevier

    Dr Birgit Muskat

  51. Services research in tourism

    Article • Journal Of Vacation Marketing, May 2014, SAGE Publications

    Matt Muskat, Dr Birgit Muskat

  52. How Europeans travel in Australia

    Article • Journal Of Vacation Marketing, December 2013, SAGE Publications

    Matt Muskat, Dr Birgit Muskat

  53. Generation Y in museums: Evaluating services experiences with mobile ethnography

    Article • The Tourist Review, August 2013, Emerald

    Dr Raechel Johns, Matt Muskat, Dr Birgit Muskat

  54. The Art of Community. Building the New Age of Participation2013 2 Jono Bacon The Art of Community. Building the New Age of Participation Sebastopol, CA O ' Reilly Media, Inc. 2012 539 pages 978-1-449-31206-0

    Article • Journal of Consumer Marketing, June 2013, Emerald

    Dr Birgit Muskat

  55. Towards Effective Place Brand Management: Branding European Cities and Regions20131Edited by Gregory Ashworth and Kavaratzis Mihalis. Towards Effective Place Brand Management: Branding European Cities and Regions. Cheltenham UK, Northampton, MA, USA: E...

    Article • Journal of Product & Brand Management, April 2013, Emerald

    Professor Gregory Ashworth, Dr Birgit Muskat

  56. The impact of culture on quality management

    Article • Managing Service Quality, March 2013, Emerald

    Matt Muskat, Dr Birgit Muskat

  57. Mixed methods: Combining expert interviews, cross-impact analysis and scenario development

    Article • SSRN Electronic Journal, January 2013, Elsevier

    Matt Muskat, Dr Birgit Muskat

  58. Employee Empowerment: The Rhetoric and the Reality20111Huq Rozana. Employee Empowerment: The Rhetoric and the Reality. Axminster: Triarchy Press 2010. , ISBN: 978‐0‐9565379‐6‐6

    Article • Managing Service Quality, November 2011, Emerald

    Dr Birgit Muskat

  59. Word-of-Mouth Amplified - An Exploration of Hotel Customer Feedback Websites

    Article • January 2011, Springer Science + Business Media

    Matt Muskat, Dr Birgit Muskat

  60. Total Quality Management im Tourismus

    Article • January 2007, Springer Science + Business Media

    Dr Birgit Muskat