Publication not explained
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
Featured Image
Read the Original
This page is a summary of: Towards Effective Place Brand Management: Branding European Cities and Regions20131Edited by Gregory Ashworth and Kavaratzis Mihalis. Towards Effective Place Brand Management: Branding European Cities and Regions. Cheltenham UK, Northampton, MA, USA: E..., Journal of Product & Brand Management, April 2013, Emerald,
DOI: 10.1108/10610421311321040.
You can read the full text:
Contributors
The following have contributed to this page
