All Stories

  1. Can online service recovery interventions benignly alter customers’ negative review evaluations? Evidence from the hotel industry

    Article • Journal of Hospitality Marketing & Management, November 2018, Taylor & Francis

    Dr sreejesh s, Dr Abhilash Ponnam

  2. Determinants and outcomes of faculty consulting from management teachers’ perspective

    Article • April 2017, Emerald

    Dr Abhilash Ponnam

  3. Relative importance of service value by customer relationship stages

    Article • The International Journal of Bank Marketing, April 2017, Emerald

    Dr Abhilash Ponnam

  4. Risks perceived regarding recruitment process outsourcing: stakeholder concerns

    Article • Journal of Global Operations and Strategic Sourcing, February 2017, Emerald

    Dr Abhilash Ponnam

  5. Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market

    Article • Young Consumers Insight and Ideas for Responsible Marketers, August 2015, Emerald

    Dr Abhilash Ponnam, Ms. Juhi G Sarkar

  6. Fostering a motivational perspective of customer-based brand equity

    Article • The Marketing Review, May 2015, Westburn Publishers

    Dr Abhilash Ponnam, Dr Jagrook Dawra

  7. Comparing ingredient branding with incremental innovation in the case of food products

    Article • British Food Journal, February 2015, Emerald

    M S Balaji, Dr Abhilash Ponnam, Dr sreejesh s

  8. An exploratory study of factors affecting credit card brand and category selection in India

    Article • Journal of Financial Services Marketing, September 2014, Springer Science + Business Media

    Dr Abhilash Ponnam

  9. Matching visitation-motives and restaurant attributes in casual dining restaurants

    Article • International Journal of Hospitality Management, February 2014, Elsevier

    Dr Abhilash Ponnam

  10. Restaurant Attributes Importance Measure

    Article • January 2014, American Psychological Association (APA)

    Dr Abhilash Ponnam

  11. Discerning product benefits through visual thematic analysis

    Article • Journal of Product & Brand Management, February 2013, Emerald

    Dr Abhilash Ponnam, Dr Jagrook Dawra

  12. Satisfaction-based segmentation: Application of Kano model in Indian fast food industry

    Article • Journal of Targeting Measurement and Analysis for Marketing, September 2011, Springer Science + Business Media

    Dr Abhilash Ponnam

  13. Country of origin effect on services: an evaluation of entertainment

    Article • Managing Leisure, April 2011, Taylor & Francis

    Dr Abhilash Ponnam