All Stories

  1. Understanding haggling behavior of consumers

    Article • Journal of Consumer Marketing, August 2015, Emerald

    Dr Jagrook Dawra

  2. Fostering a motivational perspective of customer-based brand equity

    Article • The Marketing Review, May 2015, Westburn Publishers

    Dr Abhilash Ponnam, Dr Jagrook Dawra

  3. Discerning product benefits through visual thematic analysis

    Article • Journal of Product & Brand Management, February 2013, Emerald

    Dr Abhilash Ponnam, Dr Jagrook Dawra

  4. Perturbation model for a product of joint consumption

    Article • Journal of Targeting Measurement and Analysis for Marketing, July 2012, Nature

    Dr Jagrook Dawra

  5. Evaluating Aaker's sources of brand equity and the mediating role of brand image

    Article • Journal of Targeting Measurement and Analysis for Marketing, September 2010, Nature

    Dr Jagrook Dawra

  6. Perturbation Model for a Product of Joint Consumption

    Article • SSRN Electronic Journal, Elsevier

    Dr Jagrook Dawra