Discerning product benefits through visual thematic analysis

Abhilash Ponnam, Jagrook Dawra
  • Journal of Product & Brand Management, February 2013, Emerald
  • DOI: 10.1108/10610421311298669

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http://dx.doi.org/10.1108/10610421311298669

The following have contributed to this page: Dr Abhilash Ponnam and Dr Jagrook Dawra