Fostering a motivational perspective of customer-based brand equity

Abhilash Ponnam, M.S. Balaji, Jagrook Dawra
  • The Marketing Review, May 2015, Westburn Publishers
  • DOI: 10.1362/146934715x14267608178604

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The following have contributed to this page: Dr Abhilash Ponnam and Dr Jagrook Dawra