Contact

All Stories

  1. How Social Media Has Changed Crisis Communication in Vietnam

    Article • International Journal of Strategic Communication, October 2026, Taylor & Francis

    Tuong-Minh Ly-Le

  2. How Course Descriptions Shape Learners’ Views of Online Courses

    Article • International Journal of Information and Learning Technology, September 2026, Emerald

    Tuong-Minh Ly-Le

  3. How Vietnamese News Media Portray Children with Autism

    Article • January 2026, Elsevier

    Tuong-Minh Ly-Le

  4. What Types of Music Therapy Help Patients in Home Palliative Care

    Article • November 2025, IGI Global

    Tuong-Minh Ly-Le

  5. Using Aromatherapy Safely and Effectively in Home Care

    Article • November 2025, IGI Global

    Tuong-Minh Ly-Le

  6. Evidence-Based Integrative Care for Family Caregivers at Home

    Article • November 2025, IGI Global

    Tuong-Minh Ly-Le

  7. Building Better PR Education in Vietnam through Real-World Learning

    Article • November 2025, IGI Global

    Tuong-Minh Ly-Le

  8. Balancing student recruitment and communication in Vietnamese universities

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2025, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  9. How Vietnam’s Public Relations Industry Has Grown and Where It’s Going

    Article • Athens Journal of Mass Media and Communications, April 2025, Athens Institute for Education and Research ATINER

    Tuong-Minh Ly-Le

  10. Ethical Challenges of AI in Public Relations Decision-Making

    Article • January 2025, Springer Science + Business Media

    Tuong-Minh Ly-Le

  11. Breaking Barriers: Women’s Leadership in Vietnam’s PR Industry

    Article • January 2025, Springer Science + Business Media

    Tuong-Minh Ly-Le

  12. Navigating The Infodemic: Assessing Digital Literacy And Misinformation Vulnerability Among Senior Citizens In Vietnam During COVID-19

    Article • January 2025, Elsevier

    Tuong-Minh Ly-Le

  13. The Development of Vietnam's Public Relations Industry

    Article • January 2025, Elsevier

    Tuong-Minh Ly-Le

  14. Vietnam’s COVID-19 Communication Strategy: Successes and Challenges

    Article • December 2024, Taylor & Francis

    Tuong-Minh Ly-Le

  15. Improving Job Satisfaction for Vietnam's Gen Z Through Better Internal Communication

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2024, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  16. Navigating the Infodemic: Digital Literacy Challenges for Vietnam's Senior Citizens

    Article • Health & New Media Research, September 2024, Health & New Media Research Institute

    Tuong-Minh Ly-Le

  17. Influencers' Views on Personal Branding on Social Media in Vietnam

    Article • June 2024, IGI Global

    Tuong-Minh Ly-Le

  18. How Vietnamese Universities Build Their Brands

    Article • International Journal of Management in Education, January 2024, Inderscience Publishers

    Tuong-Minh Ly-Le

  19. University as a brand: lessons from Vietnam's higher education branding

    Article • International Journal of Management in Education, January 2024, Inderscience Publishers

    Tuong-Minh Ly-Le

  20. Social Media and Political Participation in Vietnam: The Role of Facebook

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  21. Facebook as a Discourse

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  22. Facebook as a Sphere

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  23. Facebook as a Tool

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  24. History of Social Media in Vietnam: From Yahoo 360 to TikTok

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  25. Introduction

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  26. Offline Political Participation Among Vietnamese Young People

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  27. Regulating Social Media Influencers in Vietnam: A User-Centred Multi-layered Approach

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  28. Social Media and Political Participation

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  29. The Social Media Public Sphere: A Space for Dialogue and Political Engagement

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  30. Vietnamese Facebook Sphere

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  31. Vietnamese Young People and Political Participation

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  32. Vietnamese Young People and the Reactive Public Sphere

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  33. <span>The Impact of Internal Communication on Gen Z Employees’ Work Satisfaction</span>

    Article • January 2024, Elsevier

    Tuong-Minh Ly-Le

  34. Media Bias in Vietnam's COVID-19 News Coverage

    Article • Communitas, September 2023, University of the Free State

    Tuong-Minh Ly-Le

  35. How Public Relations Entrepreneurs Grow Their Businesses and Plan Exits

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2023, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  36. Challenges and Motivations of Public Relations Entrepreneurs in Vietnam

    Article • The Journal of Management Development, January 2023, Emerald

    Tuong-Minh Ly-Le

  37. Motivations and Challenges of Public Relations Startups in Vietnam

    Article • Athens Journal of Business & Economics, December 2022, Athens Institute for Education and Research ATINER

    Tuong-Minh Ly-Le

  38. Gender diversity in tech

    Article • The Journal of Management Development, August 2022, Emerald

    Tuong-Minh Ly-Le

  39. COVID-19 News in Vietnamese Media: A Content Analysis

    Article • Styles of Communication, July 2022, Universitate din Bucuresti (University of Bucharest)

    Tuong-Minh Ly-Le

  40. Challenges and Growth of Small PR Businesses in Vietnam

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2021, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  41. Assessing Entrepreneurial Motivations: From the Perspectives of Vietnamese Founders in the Public Relations Industry

    Article • January 2021, Atlantis Press

    Tuong-Minh Ly-Le

  42. Using Social Media in Crisis Communication: A Vietnam-U.S. Comparison

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2020, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  43. Vietnamese Stakeholders' Views on Social Media in Crisis Communication

    Article • Athens Journal of Mass Media and Communications, December 2019, Athens Institute for Education and Research ATINER

    Tuong-Minh Ly-Le

  44. Vietnamese Organizations' Use of Social Media in Crisis Communication

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2019, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  45. Social Media and Crisis Communication in Vietnam: Perception Gaps

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, May 2018, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  46. Assessing Media Transparency During Herbalife's Crisis in Vietnam

    Article • Plaridel, February 2015, University of the Philippines College of Mass Communication (UP CMC)

    Tuong-Minh Ly-Le

  47. Vietnam Health Minister's Crisis Management and Reputation

    Article • KOME, January 2015, KOME Journal

    Tuong-Minh Ly-Le

  48. Social Media in Crisis Communication

    Article • SSRN Electronic Journal, January 2014, Elsevier

    Tuong-Minh Ly-Le

  49. 'Novartis Drop the Case' Campaign: A Rhetorical Analysis

    Article • SSRN Electronic Journal, January 2014, Elsevier

    Tuong-Minh Ly-Le

  50. Vietnam - China Oil Rig Dispute: The Influence of Ego-Involvement in Media Perception

    Article • SSRN Electronic Journal, January 2014, Elsevier

    Tuong-Minh Ly-Le