Ethical Challenges of AI in Public Relations Decision-Making

What is it about?

This study explores the ethical concerns surrounding the use of artificial intelligence (AI) in public relations. AI has transformed PR by automating data analysis, media monitoring, and social media management. However, it also raises ethical issues related to privacy, transparency, bias, and accountability. The research examines how AI influences decision-making in PR, how it can amplify biases, and the ethical dilemmas surrounding AI-driven messaging. By reviewing literature on digital ethics and AI moral philosophy, this study provides a framework for understanding the responsible use of AI in PR practices.

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Photo by Igor Omilaev on Unsplash

Photo by Igor Omilaev on Unsplash

Why is it important?

This research is timely as AI continues to reshape communication strategies in public relations. While AI enhances efficiency, its potential for misinformation, privacy breaches, and biased decision-making poses serious ethical risks. Understanding these challenges helps PR professionals develop ethical AI guidelines, ensuring fairness, transparency, and accountability in AI-assisted communication. As AI adoption grows, this study provides critical insights into balancing innovation with responsible communication, making it a valuable resource for PR practitioners, policymakers, and AI developers.