Breaking Barriers: Women’s Leadership in Vietnam’s PR Industry

What is it about?

This research examines the experiences of women leaders in Vietnam’s public relations (PR) industry. It highlights how female practitioners navigate cultural expectations, workplace gender dynamics, and leadership challenges in a rapidly evolving profession. Through interviews and case studies, the study reveals both the barriers -- such as stereotypes, limited recognition, and work-life pressures -- and the opportunities, including strong networks, adaptability, and a rising demand for women’s leadership. It also emphasizes how women’s leadership styles, often collaborative and empathetic, contribute to shaping the growth and professionalism of PR in Vietnam.

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Photo by Kelly Sikkema on Unsplash

Photo by Kelly Sikkema on Unsplash

Why is it important?

This study is unique and timely because it addresses the underexplored role of gender in Vietnam’s PR industry, where women are increasingly taking leadership positions but still face systemic and cultural challenges. By focusing on their stories, the research highlights the need for greater gender equity, professional recognition, and supportive workplace policies. The findings provide valuable insights for policymakers, educators, and organizations on how to foster inclusive leadership, making the PR industry in Vietnam more diverse, resilient, and aligned with global practices.