All Stories

  1. Examining the consumer behaviour of ultra-processed food products: evidence from the Spanish market
  2. Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products
  3. Second-hand online stores: an examination of consumers’ purchase behaviour
  4. Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy
  5. Barriers to online second-hand purchase behavior
  6. The influence of social media celebrity endorsement on beer and wine purchase behaviour
  7. Does the use of technology create technology engagement? Comparing three structural models
  8. Using food choice questionnaire to explain Millennials’ attitudes towards craft beer
  9. The Influence of Celebrity Endorsement on Food Consumption Behavior
  10. The emotional influence on satisfaction and complaint behavior in hedonic and utilitarian services
  11. The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
  12. Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
  13. A barnacle-flavored beer?: consumer acceptance of flamboyant tastes in the brewery industry
  14. Profiling Mobile Service Customers in the Spanish Market
  15. An emotion-based segmentation of bank service customers
  16. A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”
  17. The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods
  18. How consumer involvement influences beer flavour preferences
  19. La influencia de la confianza y satisfacción del cliente en la intención de uso de los servicios bancarios por internet: un modelo estructural
  20. Ambient Encounters in Retail “Discounters”
  21. An emotion-based typology of wine consumers
  22. Impact of Mobile Services on Business Development and E-Commerce
  23. Wine Consumer Emotions Measure
  24. Creating Value From Garbage
  25. Profiling Mobile Service Customers in the Spanish Market
  26. Generational differences in technology behaviour: comparing millennials and Generation X
  27. Situational factors in alcoholic beverage consumption
  28. The moderating influence of involvement with ICTs in mobile services
  29. Profiling shopping mall customers during hard times
  30. How consumer involvement influences consumption-elicited emotions and satisfaction
  31. Profiling Beer Consumers for Brewery Management
  32. The Role of Marketing in Reducing Climate Change: An Approach to the Sustainable Marketing Orientation
  33. The Influence of Consumer Involvement in Wine Consumption-Elicited Emotions
  34. From “foodies” to “cherry-pickers”: A clustered-based segmentation of specialty food retail customers
  35. How involvement with wine influences the consumption elicited emotions
  36. A clustered-based segmentation of beer consumers: from “beer lovers” to “beer to fuddle”
  37. Clustered segmentation of Millennials regarding their technology behavior
  38. What are the main factors of commercial attraction of shopping malls?
  39. Satisfaction and switching intention in mobile services: Comparing lock-in and free contracts in the Spanish market
  40. Specialty food retailing: examining the role of products’ perceived quality
  41. Store brands’ purchase intention: Examining the role of perceived quality
  42. The creation of satisfaction with technology through engagement
  43. Can Marketing actions and strategies reduce food waste?
  44. Examining the role of Purchase Frequency and the determinants of Customer Satisfaction and Loyalty
  45. Relational, Functional Benefits and Customer Value in Large Retailing: A Cross-Format Comparative Analysis
  46. Food private label brands: the role of consumer trust on loyalty and purchase intention
  47. INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS' LOYALTY AND PURCHASE INTENTION
  48. Marketing strategies during economic crisis: empirical evidence from the food industry
  49. The influence of switching costs and satisfaction on loyalty towards smartphone service providers
  50. Smooth Operators?: satisfaction and switching behavior in virtual and traditional mobile services
  51. Switching behavior and customer satisfaction in mobile services
  52. Measuring the influence of store brand equity in purchase intention
  53. Private Label Brands: The role of manufacturer identification on purchase intention
  54. Global Brands or Local Heroes?
  55. Switching Behavior and Customer Satisfaction in Mobile Services Questionnaire
  56. La credibilidad de los medios de comunicación desde el Modelo de Marca Creíble
  57. Do Store Image and Price Perception Matter to Store Brand Equity?
  58. Actitudes de los jóvenes hacia la discapacidad desde la teoría de la acción razonada
  59. Determinants of Store Brands' Success
  60. Credibilidad de los medios de comunicación
  61. Private label brands: two customer-based brand equity models
  62. Private Label Brand Equity Questionnaire
  63. Drivers of Value In The Beer Market: Comparing an Imported And A National Brand
  64. Perceived Quality in Higher Education
  65. Domestic or imported Beer Brands?
  66. What matters to Store Brand Equity?: An approach in a downturn context
  67. How do Shopping Malls Succeed? Empirical Evidence from the Spanish Market
  68. Store Brands Equity Drivers and Purchase Intention: Major Perspective of Two Conceptual Models
  69. Equity in Fashion Markets