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Social commerce websites entail a completely new scenario for retaining e-customers due to the richness of their social interactions. Nowadays, users can interact with…
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This page is a summary of: Surfing or flowing? How to retain e-customers on the internet, Spanish Journal of Marketing - ESIC, April 2018, Emerald,
DOI: 10.1108/sjme-03-2018-006.
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