What is it about?
The purpose of this paper is to examine the role that positive emotional experiences play in the generation of electronic word-of-mouth (eWOM) and the influence both…
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This page is a summary of: The impact of positive emotional experiences on eWOM generation and loyalty, Spanish Journal of Marketing - ESIC, August 2018, Emerald,
DOI: 10.1108/sjme-03-2018-0009.
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