All Stories

  1. Brand coolness: development and validation of a short scale

    Article • Journal of Product & Brand Management, March 2025, Emerald

    Professor Richard P Bagozzi

  2. Promotion and prevention focus orientation in mitigating the disposition effect.

    Article • Journal of Neuroscience Psychology and Economics, June 2021, American Psychological Association (APA)

    Marco Cecchini, Professor Richard P Bagozzi

  3. Brand Coolness

    Article • Journal of Marketing, June 2019, SAGE Publications

    Professor Richard P Bagozzi

  4. Framing a trust game as a power game greatly affects interbrain synchronicity between trustor and trustee

    Article • Social Neuroscience, January 2019, Taylor & Francis

    Professor Richard P Bagozzi

  5. Facial Attractiveness as a Function of Athletic Prowess

    Article • Evolutionary Psychology, July 2018, SAGE Publications

    Professor Richard P Bagozzi

  6. Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context

    Article • Journal of Advertising, July 2017, Taylor & Francis

    Professor Richard P Bagozzi

  7. The Role of Anticipated Emotions in Purchase Intentions

    Article • Psychology and Marketing, July 2016, Wiley

    Professor Richard P Bagozzi

  8. Customer participation in corporate social responsibility programs

    Article • Cornell Hospitality Quarterly, December 2015, SAGE Publications

    Professor Richard P Bagozzi, Professor Youjae Yi

  9. Key Informant Models for Measuring Group-level Variables in Small Groups

    Article • Sociological Methods & Research, November 2015, SAGE Publications

    Professor Richard P Bagozzi

  10. Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products

    Article • Journal of Marketing Research, August 2015, American Marketing Association (AMA)

    Professor Richard P Bagozzi

  11. Effects of company offshoring practices

    Article • Management Decision, April 2015, Emerald

    Professor Richard P Bagozzi, Professor Silvia Grappi

  12. Reputation and identity congruence in employer attractiveness

    Article • Marketing Intelligence & Planning, April 2015, Emerald

    Professor Richard P Bagozzi

  13. ���Give Me Happiness��� or ���Take Away My Pain���: Explaining consumer responses to prescription drug advertising

    Article • Cogent Business & Management, March 2015, Taylor & Francis

    Professor Richard P Bagozzi

  14. Consumer Responses to Reshoring Strategies

    Article • Journal of the Academy of Marketing Science, February 2015, Springer Science + Business Media

    Professor Silvia Grappi, Professor Richard P Bagozzi

  15. Erratum to: Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

    Article • Journal of Business Ethics, January 2015, Springer Science + Business Media

    Professor Richard P Bagozzi

  16. Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products

    Article • International Journal of Research in Marketing, December 2014, Elsevier

    Professor Richard P Bagozzi, Sukriye Atakan

  17. Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

    Article • Journal of Business Ethics, November 2014, Springer Science + Business Media

    Professor Silvia Grappi, Professor Richard P Bagozzi

  18. Ethical Consumerism: Movement From Desire to Decision to Buy Green

    Article • October 2014, Springer Science + Business Media

    Professor Richard P Bagozzi, Dr Leslie E Sekerka

  19. The Role of Moral Emotions and Consumer Values and Traits in the Decision to Support Nonprofits

    Article • Journal of Nonprofit & Public Sector Marketing, October 2014, Taylor & Francis

    Professor Richard P Bagozzi

  20. The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

    Article • Journal of the Academy of Marketing Science, July 2014, Springer Science + Business Media

    Professor Richard P Bagozzi

  21. “I am resting but rest less well with you.” The moderating effect of anxious attachment style on alpha power during EEG resting state in a social context

    Article • Frontiers in Human Neuroscience, July 2014, Frontiers

    Professor Richard P Bagozzi

  22. Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products

    Article • Psychology and Marketing, April 2014, Wiley

    Professor Richard P Bagozzi, Sukriye Atakan

  23. Salespersons as Internal Knowledge Brokers and New Products Selling: Discovering the Link to Genetic Makeup

    Article • Journal of Product Innovation Management, March 2014, Wiley

    Professor Richard P Bagozzi

  24. Attachment Style Scales

    Article • January 2014, American Psychological Association (APA)

    Professor Richard P Bagozzi

  25. The role of attachment styles in regulating the effects of dopamine on the behavior of salespersons

    Article • Frontiers in Human Neuroscience, January 2014, Frontiers

    Professor Richard P Bagozzi

  26. Comparisons of Health Care Utilization Outcomes in Children With Asthma Enrolled in Private Insurance Plans Versus Medicaid

    Article • Journal of Pediatric Health Care, January 2014, Elsevier

    Professor Richard P Bagozzi

  27. Consumer responses to corporate wrongdoing

    Article • Psychology and Marketing, October 2013, Wiley

    Professor Silvia Grappi, Professor Richard P Bagozzi

  28. Consumer response to corporate irresponsible behavior: Moral emotions and virtues

    Article • Journal of Business Research, October 2013, Elsevier

    Professor Silvia Grappi, Professor Richard P Bagozzi

  29. Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

    Article • Marketing Letters, July 2013, Springer Science + Business Media

    Professor Richard P Bagozzi

  30. Brand community membership and the construction of meaning

    Article • Scandinavian Journal of Management, June 2013, Elsevier

    Gabriele Morandin, Professor Richard P Bagozzi

  31. Company Offshoring Strategies and Consumer Responses

    Article • Journal of the Academy of Marketing Science, May 2013, Springer Science + Business Media

    Professor Silvia Grappi, Professor Richard P Bagozzi

  32. Emerging Materialism in China: Qualitative and Quantitative Insights

    Article • Journal of International Consumer Marketing, May 2013, Taylor & Francis

    Professor Richard P Bagozzi

  33. Consumer Reactions to Corporate Social Responsibility Questionnaire

    Article • January 2013, American Psychological Association (APA)

    Professor Silvia Grappi, Professor Richard P Bagozzi

  34. Explanatory models of we-intentions: A longitudinal study in the Italian context

    Article • January 2013, American Psychological Association (APA)

    Professor Richard P Bagozzi, Silvia Mari

  35. Polymorphisms of the OXTR gene explain why sales professionals love to help customers

    Article • Frontiers in Behavioral Neuroscience, January 2013, Frontiers

    Professor Richard P Bagozzi

  36. Cognitive, Emotional, and Sociocultural Processes in Consumption

    Article • Psychology and Marketing, December 2012, Wiley

    Professor Richard P Bagozzi

  37. Comparative Performance of Comorbidity Indices in Predicting Health Care-Related Behaviors and Outcomes among Medicaid Enrollees with Type 2 Diabetes

    Article • Population Health Management, August 2012, Mary Ann Liebert Inc

    Professor Richard P Bagozzi

  38. Social foundations of emotions in family consumption decision making

    Article • Social Influence, July 2012, Taylor & Francis

    Professor Richard P Bagozzi

  39. Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

    Article • Journal of Business Ethics, May 2012, Springer Science + Business Media

    Professor Silvia Grappi, Professor Richard P Bagozzi

  40. Alternative approaches for thinking about and modeling consumer decisions in relationships

    Article • Journal of Consumer Psychology, May 2012, Wiley

    Professor Richard P Bagozzi

  41. Brand Love

    Article • Journal of Marketing, March 2012, American Marketing Association (AMA)

    Professor Richard P Bagozzi

  42. Social influence in newly formed groups: The roles of personal and social intentions, group norms, and social identity

    Article • Personality and Individual Differences, February 2012, Elsevier

    Professor Richard P Bagozzi

  43. Customer–organization relationships: Development and test of a theory of extended identities.

    Article • Journal of Applied Psychology, January 2012, American Psychological Association (APA)

    Gabriele Morandin, Professor Richard P Bagozzi

  44. Examining determinants of self management behaviors in patients with diabetes: An application of the Theoretical Model of Effortful Decision Making and Enactment

    Article • Patient Education and Counseling, November 2011, Elsevier

    Professor Richard P Bagozzi

  45. Exploring the Minds of Managers

    Article • August 2011, Oxford University Press (OUP)

    Professor Richard P Bagozzi

  46. Use of structural equation models

    Article • Journal of the Academy of Marketing Science, August 2011, Springer Science + Business Media

    Professor Richard P Bagozzi, Professor Youjae Yi

  47. fMRI Activities in the Emotional Cerebellum: A Preference for Negative Stimuli and Goal-Directed Behavior

    Article • The Cerebellum, July 2011, Springer Science + Business Media

    Professor Richard P Bagozzi

  48. Genetic and neurological foundations of customer orientation: field and experimental evidence

    Article • Journal of the Academy of Marketing Science, July 2011, Springer Science + Business Media

    Professor Richard P Bagozzi

  49. Gaining Access to Intrafirm Knowledge: An Internal Market Perspective on Knowledge Sharing

    Article • Human Performance, July 2011, Taylor & Francis

    Professor Richard P Bagozzi

  50. Comparative Performance of Comorbidity Indices in Discriminating Health-related Behaviors and Outcomes

    Article • Health Outcomes Research in Medicine, May 2011, Elsevier

    Professor Richard P Bagozzi

  51. Alternative Perspectives in Philosophy of Mind and Their Relationship to Structural Equation Models in Psychology

    Article • Psychological Inquiry, April 2011, Taylor & Francis

    Professor Richard P Bagozzi

  52. The double edged sword: Consumers' perception of prideful behavior and product evaluation

    Article • January 2011, American Psychological Association (APA)

    Professor Richard P Bagozzi

  53. The making of the Machiavellian brain: A structural MRI analysis.

    Article • Journal of Neuroscience Psychology and Economics, January 2011, American Psychological Association (APA)

    Professor Richard P Bagozzi

  54. Reflections on a Scholarly Career: From Inside Out and Back Again

    Article • January 2011, Emerald

    Professor Richard P Bagozzi

  55. Consumer Desire

    Article • December 2010, Wiley

    Professor Richard P Bagozzi

  56. Consumer Intentions

    Article • December 2010, Wiley

    Professor Richard P Bagozzi

  57. The role of emotional wisdom in salespersons' relationships with colleagues and customers

    Article • Psychology and Marketing, October 2010, Wiley

    Professor Richard P Bagozzi

  58. Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

    Article • Journal of International Marketing, September 2010, American Marketing Association (AMA)

    Professor Richard P Bagozzi

  59. A simple and promising tool to improve self-monitoring of blood glucose in patients with diabetes

    Article • Diabetes Research and Clinical Practice, July 2010, Elsevier

    Professor Richard P Bagozzi

  60. Decision-making about the use of hormone therapy among perimenopausal women

    Article • British Journal of Health Psychology, May 2010, Wiley

    Professor Richard P Bagozzi

  61. When planning is not enough: The self-regulatory effect of implementation intentions on changing snacking habits.

    Article • Health Psychology, May 2010, American Psychological Association (APA)

    Professor Richard P Bagozzi

  62. Psychological capital and authentic leadership

    Article • Asia-Pacific Journal of Business Administration, April 2010, Emerald

    Professor Richard P Bagozzi

  63. Structural equation models are modelling tools with many ambiguities: Comments acknowledging the need for caution and humility in their use

    Article • Journal of Consumer Psychology, April 2010, Wiley

    Professor Richard P Bagozzi

  64. Communication, utilization, and performance in international strategic alliances

    Article • International Journal of Commerce and Management, March 2010, Emerald

    Professor Richard P Bagozzi

  65. Hierarchical Motive Structures and Their Role in Moral Choices

    Article • January 2010, Springer Science + Business Media

    Professor Richard P Bagozzi, Dr Leslie E Sekerka

  66. Neuroscience in Marketing Research

    Article • Marketing ZFP, January 2010, Verlag Franz Vahlen GmbH

    Professor Richard P Bagozzi

  67. Hierarchical Motive Structures and Their Role in Moral Choices

    Article • Journal of Business Ethics, December 2009, Springer Science + Business Media

    Professor Richard P Bagozzi, Dr Leslie E Sekerka

  68. Why We Do Things Together with Others: Goal Directed Behavior and Group Identity

    Article • Journal of Consumption Culture, December 2009, Korean Consumption Culture Association

    Professor Richard P Bagozzi

  69. A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

    Article • Journal of Marketing Research, October 2009, American Marketing Association (AMA)

    Professor Richard P Bagozzi

  70. Social Influence of Attitude: The Effect of Group Identity on Group Intention

    Article • Journal of Consumption Culture, March 2009, Korean Consumption Culture Association

    Professor Richard P Bagozzi

  71. Facing Ethical Challenges in the Workplace: Conceptualizing and Measuring Professional Moral Courage

    Article • Journal of Business Ethics, January 2009, Springer Science + Business Media

    Professor Richard P Bagozzi, Dr Leslie E Sekerka

  72. Environmental proactivity and performance

    Article • January 2009, Emerald

    Professor Richard P Bagozzi

  73. Some insights on visual and verbal processing strategies

    Article • Journal of Consumer Psychology, October 2008, Wiley

    Professor Richard P Bagozzi

  74. MAKING SENSE OF ORGANIZATIONAL ACTIONS WITH VIRTUE FRAMES AND ITS LINKS TO ORGANIZATIONAL ATTACHMENT

    Article • August 2008, World Scientific Pub Co Pte Lt

    Professor Richard P Bagozzi

  75. PMC51 MEDICATION ADHERENCE: A CONCEPTUAL REVIEW

    Article • Value in Health, May 2008, Elsevier

    Professor Richard P Bagozzi

  76. Future-oriented emotions: conceptualization and behavioral effects

    Article • European Journal of Social Psychology, January 2008, Wiley

    Professor Richard P Bagozzi

  77. Trying to prosume: toward a theory of consumers as co-creators of value

    Article • Journal of the Academy of Marketing Science, August 2007, Springer Science + Business Media

    Professor Richard P Bagozzi

  78. On the meaning of formative measurement and how it differs from reflective measurement: Comment on Howell, Breivik, and Wilcox (2007).

    Article • Psychological Methods, June 2007, American Psychological Association (APA)

    Professor Richard P Bagozzi

  79. Moral courage in the workplace: moving to and from the desire and decision to act

    Article • Business Ethics A European Review, March 2007, Wiley

    Professor Richard P Bagozzi

  80. Antecedents and Consequences of Online Social Interactions

    Article • Media Psychology, March 2007, Taylor & Francis

    Professor Richard P Bagozzi

  81. How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions

    Article • Journal of Behavioral Decision Making, January 2007, Wiley

    Professor Richard P Bagozzi

  82. When Customers Think Differently: A Customer-side Categorization Approach to Strategic Groups

    Article • Marketing ZFP, January 2007, Verlag Franz Vahlen GmbH

    Professor Richard P Bagozzi

  83. The role of social and self‐conscious emotions in the regulation of business‐to‐business relationships in salesperson‐customer interactions

    Article • Journal of Business and Industrial Marketing, December 2006, Emerald

    Professor Richard P Bagozzi

  84. The hierarchical cognitive structure of entrepreneur motivation toward private equity financing

    Article • Venture Capital, July 2006, Taylor & Francis

    Gabriele Morandin, Professor Richard P Bagozzi

  85. Open Source Software User Communities: A Study of Participation in Linux User Groups

    Article • Management Science, July 2006, INFORMS

    Professor Richard P Bagozzi

  86. Individual and Group Bases of Social Influence in Online Environments

    Article • Media Psychology, May 2006, Taylor & Francis

    Professor Richard P Bagozzi

  87. The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution

    Article • European Journal of Marketing, May 2006, Emerald

    Professor Richard P Bagozzi

  88. Antecedents and purchase consequences of customer participation in small group brand communities

    Article • International Journal of Research in Marketing, March 2006, Elsevier

    Professor Richard P Bagozzi

  89. The Role of Regulatory Focus in the Experience and Self‐Control of Desire for Temptations

    Article • Journal of Consumer Psychology, January 2006, Wiley

    Professor Richard P Bagozzi

  90. Millennium Change Predictions, Intentions, Outcomes, and Behaviors Questionnaire

    Article • January 2006, American Psychological Association (APA)

    Professor Richard P Bagozzi

  91. Goal hierarchies as antecedents of market structure

    Article • Psychology and Marketing, January 2006, Wiley

    Professor Richard P Bagozzi

  92. Consumer Action

    Article • January 2006, Emerald

    Professor Richard P Bagozzi

  93. Blood Pressure Attitudes Measure

    Article • January 2006, American Psychological Association (APA)

    Professor Richard P Bagozzi

  94. Biased memory for prior decision making: Evidence from a longitudinal field study

    Article • Organizational Behavior and Human Decision Processes, January 2006, Elsevier

    Professor Richard P Bagozzi

  95. Making Sense of Organizational Actions with Virtue Frames and Its Links to Organizational Attachment

    Article • Journal of Management Spirituality & Religion, January 2006, Taylor & Francis

    Professor Richard P Bagozzi

  96. Emotions and decision making: Regulatory focus moderates the influence of anticipated emotions on action evaluations

    Article • Cognition & Emotion, December 2005, Taylor & Francis

    Professor Richard P Bagozzi

  97. Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

    Article • Marketing Letters, December 2005, Springer Science + Business Media

    Professor Richard P Bagozzi, Professor Peter T.L. Popkowski Leszczyc

  98. The role of desires in sequential impulsive choices

    Article • Organizational Behavior and Human Decision Processes, November 2005, Elsevier

    Professor Richard P Bagozzi

  99. Decision making and effort in the self-regulation of hypertension: Testing two competing theories

    Article • British Journal of Health Psychology, November 2005, Wiley

    Professor Richard P Bagozzi

  100. How Can Marketers Overcome Consumer Resistance to Innovations?

    Article • Journal of Global Academy of Marketing Science, November 2005, Taylor & Francis

    Professor Richard P Bagozzi

  101. Emotional intensity as a function of psychological distance and cultural orientation

    Article • Journal of Business Research, April 2005, Elsevier

    Professor Richard P Bagozzi

  102. Socializing Marketing

    Article • Marketing ZFP, January 2005, Verlag Franz Vahlen GmbH

    Professor Richard P Bagozzi

  103. A self-regulatory model of consideration set formation

    Article • Psychology and Marketing, January 2005, Wiley

    Professor Richard P Bagozzi

  104. Inter-role Relationships in Hospital-based Pharmacy and Therapeutics Committee Decision Making

    Article • Journal of Health Psychology, January 2005, SAGE Publications

    Professor Richard P Bagozzi

  105. Self-Control and the Self-Regulation of Dieting Decisions: The Role of Prefactual Attitudes, Subjective Norms, and Resistance to Temptation

    Article • Basic and Applied Social Psychology, September 2004, Taylor & Francis

    Professor Richard P Bagozzi

  106. A social influence model of consumer participation in network- and small-group-based virtual communities

    Article • International Journal of Research in Marketing, September 2004, Elsevier

    Professor Richard P Bagozzi

  107. Self-Control and the Self-Regulation of Dieting Decisions: The Role of Prefactual Attitudes, Subjective Norms, and Resistance to Temptation

    Article • Basic and Applied Social Psychology, September 2004, Taylor & Francis

    Professor Richard P Bagozzi

  108. The distinction between desires and intentions

    Article • European Journal of Social Psychology, January 2004, Wiley

    Professor Richard P Bagozzi

  109. A cross-media content analysis of motivational themes in direct-to-consumer prescription drug advertising

    Article • Clinical Therapeutics, January 2004, Elsevier

    Professor Richard P Bagozzi

  110. Exploring the role of self- and customer-provoked embarrassment in personal selling

    Article • International Journal of Research in Marketing, September 2003, Elsevier

    Professor Richard P Bagozzi

  111. Elicitation of Motives Questionnaire

    Article • January 2003, American Psychological Association (APA)

    Professor Richard P Bagozzi

  112. How effortful decisions get enacted: the motivating role of decision processes, desires, and anticipated emotions

    Article • Journal of Behavioral Decision Making, January 2003, Wiley

    Professor Richard P Bagozzi

  113. Hierarchical representation of motives in goal setting.

    Article • Journal of Applied Psychology, January 2003, American Psychological Association (APA)

    Professor Richard P Bagozzi

  114. Validating the Relationship Qualities of Influence and Persuasion With the Family Social Relations Model

    Article • Human Communication Research, January 2003, Oxford University Press (OUP)

    Professor Richard P Bagozzi

  115. Culture moderates the self-regulation of shame and its effects on performance: The case of salespersons in the Netherlands and the Philippines.

    Article • Journal of Applied Psychology, January 2003, American Psychological Association (APA)

    Professor Richard P Bagozzi

  116. Multiple Routes for Social Influence: The Role of Compliance, Internalization, and Social Identity

    Article • Social Psychology Quarterly, September 2002, SAGE Publications

    Professor Richard P Bagozzi

  117. A situational analysis on how salespeople experience and cope with shame and embarrassment

    Article • Psychology and Marketing, August 2002, Wiley

    Professor Richard P Bagozzi

  118. Intentional social action in virtual communities

    Article • Journal of Interactive Marketing, January 2002, Elsevier

    Professor Richard P Bagozzi

  119. An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors

    Article • Journal of the Academy of Marketing Science, January 2002, Springer Science + Business Media

    Professor Richard P Bagozzi

  120. Mustering motivation to enact decisions: how decision process characteristics influence goal realization

    Article • Journal of Behavioral Decision Making, January 2002, Wiley

    Professor Richard P Bagozzi

  121. The role of desires and anticipated emotions in goal-directed behaviours: Broadening and deepening the theory of planned behaviour

    Article • British Journal of Social Psychology, March 2001, Wiley

    Professor Richard P Bagozzi

  122. Consequences of the Black Sense of Self

    Article • Journal of Black Psychology, February 2001, SAGE Publications

    Professor Richard P Bagozzi

  123. Identification with Political Figures/Celebrities Measure

    Article • January 2001, American Psychological Association (APA)

    Professor Richard P Bagozzi

  124. African American Attitudes Questionnaire

    Article • January 2001, American Psychological Association (APA)

    Professor Richard P Bagozzi

  125. Perception of Race Relations Measure

    Article • January 2001, American Psychological Association (APA)

    Professor Richard P Bagozzi

  126. Structural Equations Modeling

    Article • Journal of Consumer Psychology, January 2001, Elsevier

    Professor Richard P Bagozzi

  127. Construct validity and generalizability of the Carver-White behavioural inhibition system/behavioural activation system scales

    Article • European Journal of Personality, January 2001, Wiley

    Professor Richard P Bagozzi

  128. Examining the Activities of Pharmacy and Therapeutics Committees: An Exploratory Study

    Article • Journal of Pharmaceutical Marketing & Management, January 2001, Taylor & Francis

    Professor Richard P Bagozzi

  129. Decisions to donate bone marrow: The role of attitudes and subjective norms across cultures

    Article • Psychology & Health, January 2001, Taylor & Francis

    Professor Richard P Bagozzi

  130. On the Concept of Intentional Social Action in Consumer Behavior: Figure 1

    Article • Journal of Consumer Research, December 2000, Oxford University Press (OUP)

    Professor Richard P Bagozzi

  131. Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization

    Article • British Journal of Social Psychology, December 2000, Wiley

    Professor Richard P Bagozzi

  132. Discursive psychology: An alternative conceptual foundation to means-end chain theory

    Article • Psychology and Marketing, July 2000, Wiley

    Professor Richard P Bagozzi

  133. Sales Call Anxiety: Exploring What It Means When Fear Rules a Sales Encounter

    Article • Journal of Marketing, July 2000, American Marketing Association (AMA)

    Professor Richard P Bagozzi

  134. The poverty of economic explanations of consumption and an action theory alternative

    Article • Managerial and Decision Economics, April 2000, Wiley

    Professor Richard P Bagozzi

  135. Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption

    Article • Journal of Consumer Psychology, April 2000, CrossRef

    Professor Richard P Bagozzi

  136. Goal-striving and the implementation of goal intentions in the regulation of body weight

    Article • Psychology & Health, March 2000, Taylor & Francis

    Professor Richard P Bagozzi

  137. The year 2000: Looking forward

    Article • Psychology and Marketing, January 2000, Wiley

    Professor Richard P Bagozzi

  138. The year 2000: Looking forward

    Article • Psychology and Marketing, January 2000, Wiley

    Professor Richard P Bagozzi

  139. On the nature and direction of relationships between constructs and measures.

    Article • Psychological Methods, January 2000, American Psychological Association (APA)

    Professor Richard P Bagozzi

  140. The year 2000: Looking back

    Article • Psychology and Marketing, December 1999, Wiley

    Professor Richard P Bagozzi

  141. The year 2000: Looking back

    Article • Psychology and Marketing, December 1999, Wiley

    Professor Richard P Bagozzi

  142. The Role of Culture and Gender in the Relationship between Positive and Negative Affect

    Article • Cognition & Emotion, October 1999, Taylor & Francis

    Professor Richard P Bagozzi, Professor Youjae Yi

  143. Testing the Equivalence of the Socialization Factor Structure for Criminals and Noncriminals

    Article • Journal of Personality Assessment, February 1999, Taylor & Francis

    Professor Richard P Bagozzi

  144. Goal Setting and Goal Striving in Consumer Behavior

    Article • Journal of Marketing, January 1999, JSTOR

    Professor Richard P Bagozzi

  145. Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs

    Article • Journal of Econometrics, November 1998, Elsevier

    Professor Richard P Bagozzi, Professor Youjae Yi

  146. Goal setting and goal pursuit in the regulation of body weight

    Article • Psychology & Health, July 1998, Taylor & Francis

    Professor Richard P Bagozzi

  147. Global mind-sets and cognitive shift in a complex multinational corporation

    Article • Strategic Management Journal, February 1998, Wiley

    Professor Richard P Bagozzi

  148. Goal-directed Emotions

    Article • Cognition & Emotion, January 1998, Taylor & Francis

    Professor Richard P Bagozzi

  149. A General Approach for Representing Constructs in Organizational Research

    Article • Organizational Research Methods, January 1998, SAGE Publications

    Professor Richard P Bagozzi

  150. Goal-directed behaviors in marketing: Cognitive and emotional perspectives

    Article • Psychology and Marketing, September 1997, Wiley

    Professor Richard P Bagozzi

  151. Goal-directed behaviors in marketing: The role of emotion, volition, and motivation

    Article • Psychology and Marketing, July 1997, Wiley

    Professor Richard P Bagozzi

  152. The Construct Validity of Measures of the Tripartite Conceptualization of Punishment Attitudes

    Article • Journal of Social Service Research, March 1997, Taylor & Francis

    Professor Richard P Bagozzi

  153. The Inseparability of Theory and Method

    Article • Contemporary Psychology, September 1996, Portico

    Professor Richard P Bagozzi

  154. An Investigation of Construct Validity and Generalizability of the Self-Concept:

    Article • Journal of International Consumer Marketing, July 1996, Taylor & Francis

    Professor Richard P Bagozzi

  155. Construct validation of a measure of adaptive-innovative cognitive styles in consumption

    Article • International Journal of Research in Marketing, July 1996, Elsevier

    Professor Richard P Bagozzi

  156. The role of arousal in the creation and control of the halo effect in attitude models

    Article • Psychology and Marketing, May 1996, Wiley

    Professor Richard P Bagozzi

  157. A comparison of leading theories for the prediction of goal-directed behaviours

    Article • British Journal of Social Psychology, December 1995, Wiley

    Professor Richard P Bagozzi

  158. Construct validity and generalizability of the Kirton Adaption–Innovation Inventory

    Article • European Journal of Personality, September 1995, Wiley

    Professor Richard P Bagozzi

  159. Principles of Marketing Research

    Article • Journal of Marketing Research, August 1995, JSTOR

    Professor Richard P Bagozzi

  160. Consumer recycling goals and their effect on decisions to recycle: A means-end chain analysis

    Article • Psychology and Marketing, July 1994, Wiley

    Professor Richard P Bagozzi

  161. Marketing Exchange Transactions and Relationships

    Article • Journal of Marketing, January 1994, JSTOR

    Professor Richard P Bagozzi

  162. Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

    Article • Journal of Marketing, January 1994, JSTOR

    Professor Richard P Bagozzi

  163. Effects of arousal on organization of positive and negative affect and cognitions: Application to attitude theory

    Article • Structural Equation Modeling A Multidisciplinary Journal, January 1994, Taylor & Francis

    Professor Richard P Bagozzi

  164. A general approach to representing multifaceted personality constructs: Application to state self‐esteem

    Article • Structural Equation Modeling A Multidisciplinary Journal, January 1994, Taylor & Francis

    Professor Richard P Bagozzi

  165. An examination of the psychometric properties of measures of negative affect in the PANAS-X scales.

    Article • Journal of Personality and Social Psychology, October 1993, American Psychological Association (APA)

    Professor Richard P Bagozzi

  166. On the neglect of volition in consumer research: A critique and proposal

    Article • Psychology and Marketing, May 1993, Wiley

    Professor Richard P Bagozzi

  167. Multitrait-Multimethod Matrices in Consumer Research

    Article • Journal of Consumer Psychology, April 1993, Wiley

    Professor Richard P Bagozzi, Professor Youjae Yi

  168. Assessing Construct Validity in Personality Research: Applications to Measures of Self-Esteem

    Article • Journal of Research in Personality, March 1993, Elsevier

    Professor Richard P Bagozzi

  169. Multitrait–multimethod matrices in consumer research: Critique and new developments

    Article • Journal of Consumer Psychology, January 1993, Wiley

    Professor Richard P Bagozzi, Professor Youjae Yi

  170. Testing Hypotheses About Methods, Traits, and Communalities in the Direct-Product Model

    Article • Applied Psychological Measurement, December 1992, SAGE Publications

    Professor Richard P Bagozzi, Professor Youjae Yi

  171. Appraisal processes in the enactment of intentions to use coupons

    Article • Psychology and Marketing, November 1992, Wiley

    Professor Richard P Bagozzi, Professor Youjae Yi

  172. An Examination of the Etiology of the Attitude-Behavior Relation for Goal-Directed Behaviors

    Article • Multivariate Behavioral Research, October 1992, Taylor & Francis

    Professor Richard P Bagozzi

  173. Acrimony in the ivory tower: Stagnation or evolution?

    Article • Journal of the Academy of Marketing Science, September 1992, Springer Science + Business Media

    Professor Richard P Bagozzi

  174. Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1

    Article • Journal of Applied Social Psychology, July 1992, Wiley

    Professor Richard P Bagozzi

  175. Development and Test of a Theory of Technological Learning and Usage

    Article • Human Relations, July 1992, SAGE Publications

    Professor Richard P Bagozzi

  176. The Self-Regulation of Attitudes, Intentions, and Behavior

    Article • Social Psychology Quarterly, June 1992, SAGE Publications

    Professor Richard P Bagozzi

  177. State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage

    Article • Journal of Consumer Research, March 1992, Oxford University Press (OUP)

    Professor Richard P Bagozzi, Professor Youjae Yi

  178. Assessing Construct Validity in Organizational Research

    Article • Administrative Science Quarterly, September 1991, JSTOR

    Professor Richard P Bagozzi, Professor Youjae Yi

  179. Further thoughts on the validity of measures of elation, gladness, and joy.

    Article • Journal of Personality and Social Psychology, July 1991, American Psychological Association (APA)

    Professor Richard P Bagozzi

  180. On the use of structural equation models in experimental designs: Two extensions

    Article • International Journal of Research in Marketing, June 1991, Elsevier

    Professor Richard P Bagozzi, Professor Youjae Yi

  181. Multitrait-Multimethod Matrices in Consumer Research

    Article • Journal of Consumer Research, March 1991, Oxford University Press (OUP)

    Professor Richard P Bagozzi, Professor Youjae Yi

  182. A Purposeful Behaviour Theory of Work and Family Size Decisions

    Article • January 1991, Springer Science + Business Media

    Professor Richard P Bagozzi

  183. Trying to Consume

    Article • Journal of Consumer Research, September 1990, Oxford University Press (OUP)

    Professor Richard P Bagozzi

  184. Assessing method variance in multitrait-multimethod matrices: The case of self-reported affect and perceptions at work.

    Article • Journal of Applied Psychology, January 1990, American Psychological Association (APA)

    Professor Richard P Bagozzi, Professor Youjae Yi

  185. The level of effort required for behaviour as a moderator of the attitude-behaviour relation

    Article • European Journal of Social Psychology, January 1990, Wiley

    Professor Richard P Bagozzi, Professor Youjae Yi

  186. The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship

    Article • Social Psychology Quarterly, December 1989, SAGE Publications

    Professor Richard P Bagozzi, Professor Youjae Yi

  187. On the Use of Structural Equation Models in Experimental Designs

    Article • Journal of Marketing Research, August 1989, JSTOR

    Professor Richard P Bagozzi, Professor Youjae Yi

  188. User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

    Article • Management Science, August 1989, INFORMS

    Professor Richard P Bagozzi

  189. An investigation of the role of affective and moral evaluations in the purposeful behaviour model of attitude

    Article • British Journal of Social Psychology, June 1989, Wiley

    Professor Richard P Bagozzi

  190. La renaissance de la recherche marketing sur les attitudes

    Article • Recherche et Applications en Marketing (French Edition), June 1989, SAGE Publications

    Professor Richard P Bagozzi

  191. An investigation into the role of intentions as mediators of the attitude-behavior relationship

    Article • Journal of Economic Psychology, March 1989, Elsevier

    Professor Richard P Bagozzi, Professor Youjae Yi

  192. Professor Hal Kassarjian reviews Firat-Dholakia-Bagozzi (edited) book

    Article • Journal of Marketing, January 1989, JSTOR

    Dr Nikhilesh Dholakia, Professor Richard P Bagozzi

  193. Richard Pollay reviews Firat-Dholakia-Bagozzi (edited) PRTM book

    Article • Journal of Marketing Research, November 1988, JSTOR

    Professor Richard P Bagozzi, Dr Nikhilesh Dholakia

  194. On the evaluation of structural equation models

    Article • Journal of the Academy of Marketing Science, March 1988, Springer Science + Business Media

    Professor Richard P Bagozzi, Professor Youjae Yi

  195. Reply

    Article • Marketing Science, February 1988, INFORMS

    Professor Richard P Bagozzi

  196. An Investigation of the Relationship Between Work and Family Size Decisions over Time

    Article • Multivariate Behavioral Research, January 1988, Taylor & Francis

    Professor Richard P Bagozzi

  197. Individual and couple tastes for children: Theoretical, methodological, and empirical issues

    Article • Journal of Economic Psychology, June 1987, Elsevier

    Professor Richard P Bagozzi

  198. Attitude formation under the theory of reasoned action and a purposeful behaviour reformulation

    Article • British Journal of Social Psychology, June 1986, Wiley

    Professor Richard P Bagozzi

  199. Social Contingencies in the Attitude Model: A Test of Certain Interaction Hypotheses

    Article • Social Psychology Quarterly, December 1985, SAGE Publications

    Professor Richard P Bagozzi

  200. Attitude organization and the attitude-behavior relation: A reply to Dillon and Kumar.

    Article • Journal of Personality and Social Psychology, July 1985, American Psychological Association (APA)

    Professor Richard P Bagozzi

  201. Expectancy-value attitude models: An analysis of critical theoretical issues

    Article • International Journal of Research in Marketing, January 1985, Elsevier

    Professor Richard P Bagozzi

  202. A Prospectus for Theory Construction in Marketing

    Article • Journal of Marketing, January 1984, JSTOR

    Professor Richard P Bagozzi

  203. Expectancy-value attitude models an analysis of critical measurement issues

    Article • International Journal of Research in Marketing, January 1984, Elsevier

    Professor Richard P Bagozzi

  204. Recall, Recognition, and the Measurement of Memory for Print Advertisements

    Article • Marketing Science, May 1983, INFORMS

    Professor Richard P Bagozzi

  205. Issues in the Application of Covariance Structure Analysis: A Further Comment

    Article • Journal of Consumer Research, March 1983, Oxford University Press (OUP)

    Professor Richard P Bagozzi

  206. A Holistic Methodology for Modeling Consumer Response to Innovation

    Article • Operations Research, February 1983, INFORMS

    Professor Richard P Bagozzi

  207. Fertility, labor force participation, and tastes: An economic psychology perspective

    Article • Journal of Economic Psychology, December 1982, Elsevier

    Professor Richard P Bagozzi

  208. A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior

    Article • Journal of Marketing Research, November 1982, JSTOR

    Professor Richard P Bagozzi

  209. Representing and Testing Organizational Theories: A Holistic Construal

    Article • Administrative Science Quarterly, September 1982, JSTOR

    Professor Richard P Bagozzi

  210. Attitudes toward Public Policy Alternatives to Reduce Air Pollution

    Article • Journal of Marketing & Public Policy, January 1982, JSTOR

    Professor Richard P Bagozzi

  211. Canonical Correlation Analysis As A Special Case Of A Structural Relations Model

    Article • Multivariate Behavioral Research, October 1981, Taylor & Francis

    Professor Richard P Bagozzi

  212. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment

    Article • Journal of Marketing Research, August 1981, JSTOR

    Professor Richard P Bagozzi

  213. An Examination Of The Validity Of Two Models Of Attitude

    Article • Multivariate Behavioral Research, July 1981, Taylor & Francis

    Professor Richard P Bagozzi

  214. Causal Models in Marketing

    Article • Journal of Marketing Research, February 1981, JSTOR

    Professor Richard P Bagozzi

  215. Attitudes, intentions, and behavior: A test of some key hypotheses.

    Article • Journal of Personality and Social Psychology, January 1981, American Psychological Association (APA)

    Professor Richard P Bagozzi

  216. On Using Response Latency to Measure Preference

    Article • Journal of Marketing Research, May 1980, JSTOR

    Professor Richard P Bagozzi

  217. Advances in Factor Analysis and Structural Equation Models

    Article • Journal of Marketing Research, February 1980, JSTOR

    Professor Richard P Bagozzi

  218. Causal Models in Marketing

    Article • Journal of Marketing, January 1980, JSTOR

    Professor Richard P Bagozzi

  219. Performance and Satisfaction in an Industrial Sales Force: An Examination of Their Antecedents and Simultaneity

    Article • Journal of Marketing, January 1980, JSTOR

    Professor Richard P Bagozzi

  220. The Nature and Causes of Self-Esteem, Performance, and Satisfaction in the Sales Force: A Structural Equation Approach

    Article • The Journal of Business, January 1980, University of Chicago Press

    Professor Richard P Bagozzi

  221. Attitude organization and the attitude–behavior relationship.

    Article • Journal of Personality and Social Psychology, June 1979, American Psychological Association (APA)

    Professor Richard P Bagozzi

  222. Unobservable Variables in Structural Equation Models with an Application in Industrial Selling

    Article • Journal of Marketing Research, May 1979, JSTOR

    Professor Richard P Bagozzi

  223. Comments on "Fertility as Consumption: Theories from the Behavioral: Rejoinder

    Article • Journal of Consumer Research, March 1979, Oxford University Press (OUP)

    Professor Richard P Bagozzi

  224. The Construct Validity of the Tripartite Classification of Attitudes

    Article • Journal of Marketing Research, February 1979, JSTOR

    Professor Richard P Bagozzi

  225. Salesforce Performance and Satisfaction as a Function of Individual Difference, Interpersonal, and Situational Factors

    Article • Journal of Marketing Research, November 1978, JSTOR

    Professor Richard P Bagozzi

  226. Toward a General Theory of Fertility: A Causal Modeling Approach

    Article • Demography, August 1978, Springer Science + Business Media

    Professor Richard P Bagozzi

  227. Fertility as Consumption: Theories from the Behavioral Sciences

    Article • Journal of Consumer Research, March 1978, Oxford University Press (OUP)

    Professor Richard P Bagozzi

  228. The Construct Validity Of The Affective, Behavioral, And Cognitive Components Of Attitude By Analysis Of Covariance Structures

    Article • Multivariate Behavioral Research, January 1978, Taylor & Francis

    Professor Richard P Bagozzi

  229. Is all social exchange marketing?: A reply

    Article • Journal of the Academy of Marketing Science, September 1977, Springer Science + Business Media

    Professor Richard P Bagozzi

  230. Structural Equation Models in Experimental Research

    Article • Journal of Marketing Research, May 1977, JSTOR

    Professor Richard P Bagozzi

  231. Populism and Lynching in Louisiana

    Article • American Sociological Review, April 1977, SAGE Publications

    Professor Richard P Bagozzi

  232. Book reviews

    Article • Journal of the Academy of Marketing Science, September 1976, Springer Science + Business Media

    Professor Richard P Bagozzi

  233. Marketing as Exchange

    Article • Journal of Marketing, October 1975, JSTOR

    Professor Richard P Bagozzi

  234. Social exchange in marketing

    Article • Journal of the Academy of Marketing Science, June 1975, Springer Science + Business Media

    Professor Richard P Bagozzi

  235. Marketing as an Organized Behavioral System of Exchange

    Article • Journal of Marketing, October 1974, JSTOR

    Professor Richard P Bagozzi

  236. The Motivation of Entrepreneurs Toward Private Equity Financing: A Laddering Approach

    Article • Edward Elgar Publishing

    Gabriele Morandin, Professor Richard P Bagozzi

  237. Social Influence and the Self

    Article • Taylor & Francis

    Professor Richard P Bagozzi

  238. Biomarketing

    Article • Taylor & Francis

    Professor Richard P Bagozzi

  239. Consumer Agency and Action

    Article • SAGE Publications

    Professor Richard P Bagozzi

  240. Collective Intentional Action in Virtual Communities

    Article • IGI Global

    Professor Richard P Bagozzi

  241. Key Informant Models for Measuring Group-Level Variables in Small Groups

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Professor Richard P Bagozzi

  242. Motivational Antecedents, Constituents, and Consequents of Virtual Community Identity

    Article • IGI Global

    Professor Richard P Bagozzi

  243. The Evolution of Marketing Thought: From Economic to Social Exchange and beyond

    Article • SAGE Publications

    Professor Richard P Bagozzi

  244. Organizational Antecedents and Consequences of Environmental Performance

    Article • Emerald

    Professor Richard P Bagozzi

  245. The Second Generation of the Laddering Methodology and Its Use in Studying Decision Making

    Article • IGI Global

    Professor Richard P Bagozzi

  246. Network Analyses of Hierarchical Cognitive Connections Between Concrete and Abstract Goals: An Application to Consumer Recycling Attitudes and Behaviors

    Article • SAGE Publications

    Professor Richard P Bagozzi