Philosophical and Radical Thought in Marketing

  • Richard Pollay, A. Fuat Firat, Nikhilesh Dholakia, Richard P. Bagozzi
  • Journal of Marketing Research, November 1988, JSTOR
  • DOI: 10.2307/3172956

Richard Pollay reviews Firat-Dholakia-Bagozzi (edited) PRTM book

What is it about?

[This specific link takes you to the review by Richard Pollay of Firat-Dholakia-Bagozzi edited book. For the book itself, do a Google Scholar search of the title along with editors names]...

Why is it important?

The book has had deep impacts. It is hard to find these days, but here are some of the impacts: http://goo.gl/XPzsc7

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http://dx.doi.org/10.2307/3172956

The following have contributed to this page: Professor Richard P Bagozzi and Dr Nikhilesh Dholakia