What is it about?

[This specific link takes you to the review by Richard Pollay of Firat-Dholakia-Bagozzi edited book. For the book itself, do a Google Scholar search of the title along with editors names]...

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Why is it important?

The book has had deep impacts. It is hard to find these days, but here are some of the impacts: http://goo.gl/XPzsc7

Read the Original

This page is a summary of: Philosophical and Radical Thought in Marketing, Journal of Marketing Research, November 1988, JSTOR, DOI: 10.2307/3172956.
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