All Stories

  1. The relationship between brand love and actual brand performance

    Article • International Marketing Review, November 2016, Emerald

    Professor Silvia Grappi

  2. Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand

    Article • Journal of Product & Brand Management, August 2016, Emerald

    Professor Silvia Grappi

  3. The bittersweet experience of being envied in a consumption context

    Article • European Journal of Marketing, July 2016, Emerald

    Professor Silvia Grappi

  4. Brand hate

    Article • Journal of Product & Brand Management, March 2016, Emerald

    Professor Silvia Grappi

  5. Effects of company offshoring practices

    Article • Management Decision, April 2015, Emerald

    Professor Richard P Bagozzi, Professor Silvia Grappi

  6. Consumer Responses to Reshoring Strategies

    Article • Journal of the Academy of Marketing Science, February 2015, Springer Science + Business Media

    Professor Silvia Grappi, Professor Richard P Bagozzi

  7. Company post-crisis communication strategies and consumer responses

    Article • Journal of Public Relations Research, January 2015, Taylor & Francis

    Professor Silvia Grappi

  8. Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

    Article • Journal of Business Ethics, November 2014, Springer Science + Business Media

    Professor Silvia Grappi, Professor Richard P Bagozzi

  9. CSR and consumer pro-social behaviors

    Article • European Journal of Marketing, May 2014, Emerald

    Professor Silvia Grappi

  10. Consumer responses to corporate wrongdoing

    Article • Psychology and Marketing, October 2013, Wiley

    Professor Silvia Grappi, Professor Richard P Bagozzi

  11. Consumer response to corporate irresponsible behavior: Moral emotions and virtues

    Article • Journal of Business Research, October 2013, Elsevier

    Professor Silvia Grappi, Professor Richard P Bagozzi

  12. Company Offshoring Strategies and Consumer Responses

    Article • Journal of the Academy of Marketing Science, May 2013, Springer Science + Business Media

    Professor Silvia Grappi, Professor Richard P Bagozzi

  13. Consumer Reactions to Corporate Social Responsibility Questionnaire

    Article • January 2013, American Psychological Association (APA)

    Professor Silvia Grappi, Professor Richard P Bagozzi

  14. Counterfeiting of Luxury Brands: Opportunity beyond the Threat

    Article • November 2012, Springer Science + Business Media

    Professor Silvia Grappi

  15. Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

    Article • Journal of Business Ethics, May 2012, Springer Science + Business Media

    Professor Silvia Grappi, Professor Richard P Bagozzi

  16. Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects

    Article • International Journal of Research in Marketing, March 2012, Elsevier

    Professor Silvia Grappi

  17. Counterfeiting and Customer-Based Brand Equity

    Article • Journal of Brand Management, February 2012, Springer Science + Business Media

    Professor Silvia Grappi

  18. The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival

    Article • Tourism Management, October 2011, Elsevier

    Professor Silvia Grappi

  19. Festival Environment Questionnaire

    Article • January 2011, American Psychological Association (APA)

    Professor Silvia Grappi

  20. Consumption practices of counterfeit luxury goods in the Italian context

    Article • Journal of Brand Management, February 2009, Springer Science + Business Media

    Professor Silvia Grappi, PhD Giacomo Gistri

  21. Italy’s country image and the role of ethnocentrism in Spanish and Chinese consumers’ perceptions

    Article • Edward Elgar Publishing

    Professor Silvia Grappi