What is it about?

[This specific link takes you to the the review by UCLA Professor Hal Kassarjian of Firat-Dholakia-Bagozzi edited book. For the book itself, do a Google Scholar search the title along with editors names].

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Why is it important?

[From the authors: We are working on better access to this classic book, the volume itself and not just its citations, via Google Scholar and other scholarly databases. This continues to be one of the most influential collection of radical and philosophical original essays in the field of Marketing.]

Perspectives

[From the authors: The edited works of Professor Mark Tadajewski in UK provide more recent ways to access some of the classic essays from this book. See the Resources section.]

Dr Nikhilesh Dholakia
University of Rhode Island

Read the Original

This page is a summary of: Philosophical and Radical Thought in Marketing, Journal of Marketing, January 1989, JSTOR, DOI: 10.2307/1251531.
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Resources

Contributors

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