All Stories

  1. Tapping the Brakes: An Exploratory Survey of Consumers’ Perceptions of Autonomous Vehicles
  2. Insights From An 11-Year Systematic Review Of Teaching And Pedagogy Topics In The Society For Marketing Advances’ Proceedings
  3. Cryptocurrency communities: an overview of collaborative currency systems
  4. Understanding Collaborative Consumption: an overview
  5. Peer‐to‐peer community on social media: An exploratory cross‐cultural study
  6. Consumption Culture and Critical Sustainability Discourses: Voices from the Global South
  7. Balancing Rights With Responsibilities
  8. Exploring strategies of small ski areas with different destination governance structures: A comparative case study
  9. The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being
  10. Alignment of Islamic Banking Sustainability Indicators with Sustainable Development Goals: Policy Recommendations for Addressing the COVID-19 Pandemic
  11. Collaborative Consumption Usage in the US and India: An Exploratory Study
  12. Contrived Surplus and Negative Externalities in the Sharing Economy
  13. Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures
  14. Construction and validation of customer value co-creation attitude scale
  15. Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective
  16. The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study
  17. Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services
  18. Navigating the Regulatory Environment in the Swedish Sharing Economy (Extended Abstract)
  19. Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes
  20. One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction
  21. An integrated model of corporate brand experience and customer value co-creation behaviour
  22. Cultural Appropriation of Death Celebrations: The Case of Halloween
  23. DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation
  24. Sustainable Consumption Through Innovative Use: Marke Eigenbau in the Former East Germany
  25. Baby and Me: Single Mothers by Choice and the Artificial Reproductive Technology Marketplace
  26. Exploring Entrepreneurial Marketing Efforts of New Mexico Winemakers
  27. Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place
  28. Female Consumers: Empowerment Through Diy Consumption
  29. Six Degrees of Separation: A Review of Guiding Principles in Sustainable Marketing Education
  30. Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective
  31. The winemaker as entreprenurial marketer
  32. Life is Good: An Exloration of Compassionate Marketing
  33. Hotel Advertising: Consumer Evaluations Through Price Cues
  34. Reference Letters for Students: A Legal Trap for the Uninformed Marketing Educator
  35. Reducing Ecological Footprints Through Individual Social Responsibility: A Consumer Perspective
  36. Citizen-Consumer Oriented Practices in Naturalistic Foodways
  37. REFERENCE LETTERS AND THE UNINFORMED BUSINESS EDUCATOR: A U.S. LEGAL PERSPECTIVE
  38. Advertising rhetoric increases processing/elaboration even when the effect of liking is controlled
  39. Alternative marketplaces in the 21st century: Building community through sharing events
  40. Transforming Consumer Health
  41. Anti-consumption in East Germany: consumer resistance to hyperconsumption
  42. From trash to treasure and beyond: the meaning of voluntary disposition
  43. Consumer Activism 2.0