All Stories

  1. Consumption Culture and Critical Sustainability Discourses: Voices from the Global South
  2. Balancing Rights With Responsibilities
  3. Exploring strategies of small ski areas with different destination governance structures: A comparative case study
  4. The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being
  5. Alignment of Islamic Banking Sustainability Indicators with Sustainable Development Goals: Policy Recommendations for Addressing the COVID-19 Pandemic
  6. Collaborative Consumption Usage in the US and India: An Exploratory Study
  7. Contrived Surplus and Negative Externalities in the Sharing Economy
  8. Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures
  9. Construction and validation of customer value co-creation attitude scale
  10. Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective
  11. The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study
  12. Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services
  13. Navigating the Regulatory Environment in the Swedish Sharing Economy (Extended Abstract)
  14. Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes
  15. One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction
  16. An integrated model of corporate brand experience and customer value co-creation behaviour
  17. Cultural Appropriation of Death Celebrations: The Case of Halloween
  18. DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation
  19. Sustainable Consumption Through Innovative Use: Marke Eigenbau in the Former East Germany
  20. Baby and Me: Single Mothers by Choice and the Artificial Reproductive Technology Marketplace
  21. Exploring Entrepreneurial Marketing Efforts of New Mexico Winemakers
  22. Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place
  23. Female Consumers: Empowerment Through Diy Consumption
  24. Six Degrees of Separation: A Review of Guiding Principles in Sustainable Marketing Education
  25. Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective
  26. The winemaker as entreprenurial marketer
  27. Life is Good: An Exloration of Compassionate Marketing
  28. Hotel Advertising: Consumer Evaluations Through Price Cues
  29. Reference Letters for Students: A Legal Trap for the Uninformed Marketing Educator
  30. Reducing Ecological Footprints Through Individual Social Responsibility: A Consumer Perspective
  31. Citizen-Consumer Oriented Practices in Naturalistic Foodways
  32. REFERENCE LETTERS AND THE UNINFORMED BUSINESS EDUCATOR: A U.S. LEGAL PERSPECTIVE
  33. Advertising rhetoric increases processing/elaboration even when the effect of liking is controlled
  34. Alternative marketplaces in the 21st century: Building community through sharing events
  35. Transforming Consumer Health
  36. Anti-consumption in East Germany: consumer resistance to hyperconsumption
  37. From trash to treasure and beyond: the meaning of voluntary disposition
  38. Consumer Activism 2.0