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  1. Perspectives on projective techniques in consumer research: a review, primary analysis, and methodological guidance

    Article • Journal of Marketing Analytics, September 2026, Springer Science + Business Media

    Dr Pia A Albinsson

  2. A longitudinal cross-cultural content analysis of rational vs. emotional appeals in US and Sweden

    Article • International Journal of Advertising, July 2025, Taylor & Francis

    Dr Pia A Albinsson

  3. Gag Gifting: The Joke and the Poke

    Article • Psychology and Marketing, May 2025, Wiley

    Dr Pia A Albinsson

  4. From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers

    Article • Journal of Consumer Behaviour, February 2025, Wiley

    Dr Pia A Albinsson

  5. Tapping the Brakes: An Exploratory Survey of Consumers’ Perceptions of Autonomous Vehicles

    Article • World Electric Vehicle Journal, November 2024, MDPI AG

    Dr Pia A Albinsson

  6. Insights From An 11-Year Systematic Review Of Teaching And Pedagogy Topics In The Society For Marketing Advances’ Proceedings

    Article • Marketing Education Review, November 2024, Taylor & Francis

    Dr Pia A Albinsson

  7. Cryptocurrency communities: an overview of collaborative currency systems

    Article • April 2024, Edward Elgar Publishing

    Dr Pia A Albinsson

  8. Understanding Collaborative Consumption: an overview

    Article • April 2024, Edward Elgar Publishing

    Dr Pia A Albinsson

  9. Peer‐to‐peer community on social media: An exploratory cross‐cultural study

    Article • Journal of Consumer Behaviour, November 2023, Wiley

    Dr Pia A Albinsson

  10. Consumption Culture and Critical Sustainability Discourses: Voices from the Global South

    Article • Sustainability, May 2023, MDPI AG

    Dr Pia A Albinsson

  11. Balancing Rights With Responsibilities

    Article • January 2023, Taylor & Francis

    Dr Pia A Albinsson

  12. Exploring strategies of small ski areas with different destination governance structures: A comparative case study

    Article • Journal of Outdoor Recreation and Tourism, December 2022, Elsevier

    Dr Pia A Albinsson

  13. The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being

    Article • Journal of Consumer Affairs, June 2022, Wiley

    Spencer Ross, Dr Pia A Albinsson

  14. Alignment of Islamic Banking Sustainability Indicators with Sustainable Development Goals: Policy Recommendations for Addressing the COVID-19 Pandemic

    Article • Sustainability, March 2021, MDPI AG

    Dr Pia A Albinsson

  15. Collaborative Consumption Usage in the US and India: An Exploratory Study

    Article • The Journal of Marketing Theory and Practice, September 2019, Taylor & Francis

    Dr Pia A Albinsson

  16. Contrived Surplus and Negative Externalities in the Sharing Economy

    Article • The Journal of Marketing Theory and Practice, September 2019, Taylor & Francis

    Dr Pia A Albinsson

  17. Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures

    Article • Journal of Current Issues & Research in Advertising, October 2018, Taylor & Francis

    Dr Pia A Albinsson

  18. Construction and validation of customer value co-creation attitude scale

    Article • Journal of Consumer Marketing, November 2017, Emerald

    Dr Pia A Albinsson, Dr Amjad Shamim

  19. Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective

    Article • Journal of Creating Value, May 2017, SAGE Publications

    Dr Pia A Albinsson

  20. The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study

    Article • Services Marketing Quarterly, January 2017, Taylor & Francis

    Dr Pia A Albinsson

  21. Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services

    Article • January 2017, Springer Science + Business Media

    Dr Pia A Albinsson

  22. Navigating the Regulatory Environment in the Swedish Sharing Economy (Extended Abstract)

    Article • January 2017, Springer Science + Business Media

    Dr Pia A Albinsson

  23. Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes

    Article • Consumption Markets & Culture, May 2016, Taylor & Francis

    Dr Pia A Albinsson

  24. One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction

    Article • Journal of Hospitality Marketing & Management, March 2016, Taylor & Francis

    Dr Pia A Albinsson

  25. An integrated model of corporate brand experience and customer value co-creation behaviour

    Article • Retail and Distribution Management, February 2016, Emerald

    Dr Pia A Albinsson, Dr Amjad Shamim

  26. Cultural Appropriation of Death Celebrations: The Case of Halloween

    Article • January 2016, Springer Science + Business Media

    Dr Pia A Albinsson

  27. DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation

    Article • The Journal of Marketing Theory and Practice, December 2015, Taylor & Francis

    Dr Pia A Albinsson

  28. Sustainable Consumption Through Innovative Use: Marke Eigenbau in the Former East Germany

    Article • October 2015, Springer Science + Business Media

    Dr Pia A Albinsson

  29. Baby and Me: Single Mothers by Choice and the Artificial Reproductive Technology Marketplace

    Article • October 2015, Springer Science + Business Media

    Dr Pia A Albinsson

  30. Exploring Entrepreneurial Marketing Efforts of New Mexico Winemakers

    Article • October 2015, Springer Science + Business Media

    Dr Pia A Albinsson

  31. Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place

    Article • Psychology and Marketing, January 2015, Wiley

    Dr Pia A Albinsson

  32. Female Consumers: Empowerment Through Diy Consumption

    Article • January 2015, Springer Science + Business Media

    Dr Pia A Albinsson

  33. Six Degrees of Separation: A Review of Guiding Principles in Sustainable Marketing Education

    Article • January 2015, Springer Science + Business Media

    Dr Pia A Albinsson

  34. Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective

    Article • January 2015, Springer Science + Business Media

    Dr Pia A Albinsson

  35. The winemaker as entreprenurial marketer

    Article • International Journal of Wine Business Research, November 2014, Emerald

    Dr Pia A Albinsson, Dr George D Shows

  36. Life is Good: An Exloration of Compassionate Marketing

    Article • October 2014, Springer Science + Business Media

    Dr Pia A Albinsson

  37. Hotel Advertising: Consumer Evaluations Through Price Cues

    Article • October 2014, Springer Science + Business Media

    Dr Pia A Albinsson

  38. Reference Letters for Students: A Legal Trap for the Uninformed Marketing Educator

    Article • October 2014, Springer Science + Business Media

    Dr Pia A Albinsson

  39. Reducing Ecological Footprints Through Individual Social Responsibility: A Consumer Perspective

    Article • October 2014, Springer Science + Business Media

    Dr Pia A Albinsson

  40. Citizen-Consumer Oriented Practices in Naturalistic Foodways

    Article • Journal of Macromarketing, May 2014, SAGE Publications

    Dr Pia A Albinsson

  41. REFERENCE LETTERS AND THE UNINFORMED BUSINESS EDUCATOR: A U.S. LEGAL PERSPECTIVE

    Article • Administrative Issues Journal Education Practice and Research, January 2013, Administrative Issues Journal: Education, Practice and Research

    Dr Pia A Albinsson

  42. Advertising rhetoric increases processing/elaboration even when the effect of liking is controlled

    Article • European Journal of Marketing, November 2012, Emerald

    Dr Pia A Albinsson, Dr Bruce A Huhmann

  43. Alternative marketplaces in the 21st century: Building community through sharing events

    Article • Journal of Consumer Behaviour, July 2012, Wiley

    Dr Pia A Albinsson

  44. Transforming Consumer Health

    Article • Journal of Marketing & Public Policy, May 2011, American Marketing Association (AMA)

    Dr Pia A Albinsson

  45. Anti-consumption in East Germany: consumer resistance to hyperconsumption

    Article • Journal of Consumer Behaviour, November 2010, Wiley

    Dr Pia A Albinsson

  46. From trash to treasure and beyond: the meaning of voluntary disposition

    Article • Journal of Consumer Behaviour, November 2009, Wiley

    Dr Pia A Albinsson

  47. Consumer Activism 2.0

    Article • Taylor & Francis

    Dr Pia A Albinsson