Dr Pia A Albinsson

Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures

• Journal of Current Issues & Research in Advertising
• October 2018

Construction and validation of customer value co-creation attitude scale

• Journal of Consumer Marketing
• November 2017

Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective

• Journal of Creating Value
• May 2017

The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study

• Services Marketing Quarterly
• January 2017

Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services

• January 2017

Navigating the Regulatory Environment in the Swedish Sharing Economy (Extended Abstract)

• January 2017

Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer ...

• Consumption Markets & Culture
• May 2016

One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction

• Journal of Hospitality Marketing & Management
• March 2016

An integrated model of corporate brand experience and customer value co-creation behaviour

• International Journal of Retail & Distribution Management
• February 2016

Cultural Appropriation of Death Celebrations: The Case of Halloween

• January 2016

DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation

• The Journal of Marketing Theory and Practice
• December 2015

Sustainable Consumption Through Innovative Use: Marke Eigenbau in the Former East Germany

• October 2015

Baby and Me: Single Mothers by Choice and the Artificial Reproductive Technology Market...

• October 2015

Exploring Entrepreneurial Marketing Efforts of New Mexico Winemakers

• October 2015

Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place

• Psychology and Marketing
• January 2015

Female Consumers: Empowerment Through Diy Consumption

• January 2015

Six Degrees of Separation: A Review of Guiding Principles in Sustainable Marketing Educ...

• January 2015

Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Repub...

• January 2015

The winemaker as entreprenurial marketer

• International Journal of Wine Business Research
• November 2014

Life is Good: An Exloration of Compassionate Marketing

• October 2014

Hotel Advertising: Consumer Evaluations Through Price Cues

• October 2014

Reference Letters for Students: A Legal Trap for the Uninformed Marketing Educator

• October 2014

Reducing Ecological Footprints Through Individual Social Responsibility: A Consumer Per...

• October 2014

Citizen-Consumer Oriented Practices in Naturalistic Foodways

• Journal of Macromarketing
• May 2014

REFERENCE LETTERS AND THE UNINFORMED BUSINESS EDUCATOR: A U.S. LEGAL PERSPECTIVE

• Administrative Issues Journal Education Practice and Research
• January 2013

Advertising rhetoric increases processing/elaboration even when the effect of liking is...

• European Journal of Marketing
• November 2012

Alternative marketplaces in the 21st century: Building community through sharing events

• Journal of Consumer Behaviour
• July 2012

Transforming Consumer Health

• Journal of Marketing & Public Policy
• May 2011

Anti-consumption in East Germany: consumer resistance to hyperconsumption

• Journal of Consumer Behaviour
• November 2010

From trash to treasure and beyond: the meaning of voluntary disposition

• Journal of Consumer Behaviour
• November 2009

Consumer Activism 2.0