Construction and validation of customer value co-creation attitude scale

Amjad Shamim, Zulkipli Ghazali, Pia A. Albinsson
  • Journal of Consumer Marketing, November 2017, Emerald
  • DOI: 10.1108/jcm-01-2016-1664

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The following have contributed to this page: Dr Pia A Albinsson and Dr Amjad Shamim