Don’t Waste Your Emotions: The Impact of Price and Advertising Appeals in Services

Bidisha Burman, Pia A. Albinsson
  • January 2017, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-50008-9_30

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http://dx.doi.org/10.1007/978-3-319-50008-9_30

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