DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation

Pia A. Albinsson, B. Yasanthi Perera, Pookie Truly Sautter
  • The Journal of Marketing Theory and Practice, December 2015, Taylor & Francis
  • DOI: 10.1080/10696679.2016.1089763

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http://dx.doi.org/10.1080/10696679.2016.1089763

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