Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes

Pia A. Albinsson, B. Yasanthi Perera, G. David Shows
  • Consumption Markets & Culture, May 2016, Taylor & Francis
  • DOI: 10.1080/10253866.2016.1172213

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http://dx.doi.org/10.1080/10253866.2016.1172213

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