All Stories

  1. Readability of Korean-Language advertising disclosures moderates knowledge effects

    Article • The International Journal of Bank Marketing, September 2020, Emerald

    Dr Bruce A Huhmann

  2. Social relationships and social anxiety appeals in direct-to-consumer advertising

    Article • Journal of Marketing Communications, February 2018, Taylor & Francis

    Dr Bruce A Huhmann

  3. Strategic consequences of self-service technology evaluations

    Article • Journal of Strategic Marketing, December 2017, Taylor & Francis

    Dr Bruce A Huhmann

  4. Literacy matters in marketing

    Article • The International Journal of Bank Marketing, July 2017, Emerald

    Dr Bruce A Huhmann

  5. Content and compliance of pharmaceutical social media marketing

    Article • Marketing Intelligence & Planning, October 2016, Emerald

    Dr Bruce A Huhmann

  6. Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general

    Article • International Journal of Advertising, March 2016, Taylor & Francis

    Dr Bruce A Huhmann

  7. Promoting business ethics through annual reports

    Article • Journal of Financial Services Marketing, March 2014, Springer Science + Business Media

    Dr Bruce A Huhmann

  8. Anthropomorphic responses to new-to-market logos

    Article • Journal of Marketing Management, January 2013, Taylor & Francis

    Michael Hyman, Dr Bruce A Huhmann, Dr. Michael R. Hyman

  9. Advertising rhetoric increases processing/elaboration even when the effect of liking is controlled

    Article • European Journal of Marketing, November 2012, Emerald

    Dr Pia A Albinsson, Dr Bruce A Huhmann

  10. Print advertising: Executional factors and the RPB Grid

    Article • Journal of Business Research, June 2012, Elsevier

    Dr Bruce A Huhmann

  11. Emotional Information Management: Concept development and measurement in public service announcements

    Article • Psychology and Marketing, April 2010, Wiley

    Dr Bruce A Huhmann

  12. A model of consumer financial numeracy

    Article • The International Journal of Bank Marketing, June 2009, Emerald

    Dr Bruce A Huhmann

  13. Controversial advertisement executions and involvement on elaborative processing and comprehension

    Article • Journal of Marketing Communications, September 2008, Taylor & Francis

    Dr Bruce A Huhmann

  14. The Relationship between task complexity and information search: The role of self‐efficacy

    Article • Psychology and Marketing, February 2007, Wiley

    Dr. Michael R. Hyman, Michael Hyman, Dr Bruce A Huhmann

  15. Does mutual fund advertising provide necessary investment information?

    Article • The International Journal of Bank Marketing, June 2005, Emerald

    Dr Bruce A Huhmann

  16. Does Mutual Fund Advertising Practice Conform to Financial Theories of the Information Needed for Investment Decisions?

    Article • SSRN Electronic Journal, January 2004, Elsevier

    Dr Bruce A Huhmann

  17. Pharmaceutical advertising in the USA: information or influence?

    Article • International Journal of Advertising, January 2004, Taylor & Francis

    Dr Bruce A Huhmann

  18. Visual complexity in banner ads

    Article • Visual Communication Quarterly, June 2003, Taylor & Francis

    Dr Bruce A Huhmann

  19. A Content Analysis of Guilt Appeals in Popular Magazine Advertisements

    Article • Journal of Advertising, June 1997, Taylor & Francis

    Dr Bruce A Huhmann