All Stories

  1. Is digital fashion the future of the metaverse? Insights from YouTube comments
  2. Metaverse retail: Pioneering research avenues for tomorrow's marketplace
  3. Navigating the metaverse: Marketing strategies and sensory integration
  4. Solo tourism: exploration and conceptualization – a semi-supervised machine learning approach
  5. A glimpse of the future retail customer experience – Guidelines for research and practice
  6. There is a secret to success: Linking customer experience management practices to profitability
  7. Solo Consumption – A machine learning approach
  8. Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective
  9. How luxury retail will change forever – The role of atmospherics in the digital era
  10. Reevaluating tourism experience measurements: an alternative Bayesian approach
  11. Lifestyle of the rich and famous: Exploring the ultra-high net-worth individuals’ customer experience (UHCX)
  12. Come fly with me: exploring the private aviation customer experience (PAX)
  13. The interplaying factors of the robotic tourism experience: The customer journey's touchpoints, context, and qualities
  14. The convenience of shopping via voice AI: Introducing AIDM
  15. Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services
  16. Priceless time – The UHNWI's most precious possession: implications for international marketing theory and practice
  17. Viewpoint: phygital – the emperor’s new clothes?
  18. The product is me: Hyper-personalized consumer goods as unconventional luxury
  19. Guiding directions and propositions: Placing dynamics at the heart of customer experience (CX) research
  20. Measuring customer experience quality: The EXQ scale revisited
  21. What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX)
  22. Revisiting the Age Construct: Implications for Service Research
  23. The end of the world as we know it? The influence of online channels on the luxury customer experience
  24. Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona
  25. Man vs machine: examining the three themes of service robotics in tourism and hospitality
  26. Viewpoint: a primer for inclusive service marketing theory
  27. Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature
  28. AI voice bots: a services marketing research agenda
  29. Customer experience, not brands will be on the iron throne
  30. The dawn of traditional CX metrics? Examining satisfaction, EXQ, and WAR
  31. Viewpoint: conveying managerial relevance into service research
  32. The missing link: Fairness as the ultimate determinant of service profitability?!
  33. Luxury patient experience (LPX): review, conceptualization, and future research directions
  34. Fresh perspectives on customer experience
  35. Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers
  36. Experience co-creation in financial services: an empirical exploration
  37. Measuring Customer Experience
  38. Concluding Thoughts
  39. Customer Experience: The Origins and Importance for Your Business
  40. Customization and unfairness perceptions
  41. The road back to relevance
  42. Getting in with the “In” crowd: how to put marketing back on the CEO's agenda
  43. New insights from practice: Exploring online channel management strategies and the use of social media as a market research tool
  44. Striking the Right Balance: How to Design, Implement, and Operationalize Customer Experience Management Programs
  45. The “right” customer experience
  46. Brand fairness perceptions
  47. The case of Amazon.com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
  48. Online customer experience in firms' multi-channel strategy
  49. Retail fairness
  50. Towards a better measure of customer experience
  51. EXQ: a multiple‐item scale for assessing service experience
  52. Bridging the gap for destination extreme sports: A model of sports tourism customer experience
  53. Customer experience: are we measuring the right things?
  54. The role of brands in a service-dominated world