Getting in with the “In” crowd: how to put marketing back on the CEO's agenda

  • Philipp Klaus, Bo Edvardsson, Timothy L. Keiningham, Thorsten Gruber
  • Journal of Service Management, April 2014, Emerald
  • DOI: 10.1108/josm-02-2014-0041

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http://dx.doi.org/10.1108/josm-02-2014-0041

The following have contributed to this page: Thorsten Gruber and Phil Klaus