Graham Massey

  • University of Technology Sydney
  • Lecturer, Business & Management
  • Australia

My Publications

Improving relationships between sales and marketing: the relative effectiveness of cros...

  • Journal of Marketing Management
  • July 2019

INTERDEPENDENCE AND COMMUNICATION BETWEEN TECHNICALLY TRAINED MANAGERS AND MARKETING MA...

  • International Journal of Innovation Management
  • June 2014

Best–worst scaling: A new method for advertisement evaluation

  • Journal of Marketing Communications
  • October 2013

Marketing to different Asian communities

  • Asia Pacific Journal of Marketing and Logistics
  • January 2013

All quiet on the Western front? Empirical evidence on the “War” between Marketing Manag...

  • Australasian Marketing Journal (AMJ)
  • November 2012

The Importance of Effective Working Relationships Between Sales and Marketing

  • January 2011

The impact of aligned rewards and senior manager attitudes on conflict and collaboratio...

  • Industrial Marketing Management
  • January 2011

An extended model of the antecedents and consequences of consumer satisfaction for hosp...

  • European Journal of Marketing
  • February 2008

The antecedents and consequence of functional and dysfunctional conflict between Market...

  • Industrial Marketing Management
  • November 2007

Interpersonal trust between marketing and R&D during new product development projects

  • European Journal of Marketing
  • September 2007

Personal characteristics, trust, conflict, and effectiveness in marketing/sales working...

  • European Journal of Marketing
  • September 2007

A study of relationship effectiveness between marketing and sales managers in business ...

  • Journal of Business and Industrial Marketing
  • October 2006

Antecedents of conflict in marketing's cross‐functional relationship with sales

  • European Journal of Marketing
  • November 2005

Product evolution: a Darwinian or Lamarckian phenomenon?

  • Journal of Product & Brand Management
  • August 1999