Graham Massey
University of Technology Sydney
Lecturer, Business & Management
Australia
My Publications
Improving relationships between sales and marketing: the relative effectiveness of cros...
Journal of Marketing Management
July 2019
INTERDEPENDENCE AND COMMUNICATION BETWEEN TECHNICALLY TRAINED MANAGERS AND MARKETING MA...
International Journal of Innovation Management
June 2014
Best–worst scaling: A new method for advertisement evaluation
Journal of Marketing Communications
October 2013
Marketing to different Asian communities
Asia Pacific Journal of Marketing and Logistics
January 2013
All Quiet on the Western Front? Empirical Evidence on the “War” between Marketing Manag...
Australasian Marketing Journal (AMJ)
November 2012
The Importance of Effective Working Relationships Between Sales and Marketing
January 2011
The impact of aligned rewards and senior manager attitudes on conflict and collaboratio...
Industrial Marketing Management
January 2011
An extended model of the antecedents and consequences of consumer satisfaction for hosp...
European Journal of Marketing
February 2008
The antecedents and consequence of functional and dysfunctional conflict between Market...
Industrial Marketing Management
November 2007
Interpersonal trust between marketing and R&D during new product development projects
European Journal of Marketing
September 2007
Personal characteristics, trust, conflict, and effectiveness in marketing/sales working...
European Journal of Marketing
September 2007
A study of relationship effectiveness between marketing and sales managers in business ...
Journal of Business and Industrial Marketing
October 2006
Antecedents of conflict in marketing's cross‐functional relationship with sales
European Journal of Marketing
November 2005
Product evolution: a Darwinian or Lamarckian phenomenon?
Journal of Product & Brand Management
August 1999