Best–worst scaling: A new method for advertisement evaluation

Graham R. Massey, Paul Z. Wang, David S. Waller, Evi V. Lanasier
  • Journal of Marketing Communications, October 2013, Taylor & Francis
  • DOI: 10.1080/13527266.2013.828769

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http://dx.doi.org/10.1080/13527266.2013.828769

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