Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms

Kenneth Le Meunier-Fitzhugh, Graham R. Massey
  • Journal of Marketing Management, July 2019, Taylor & Francis
  • DOI: 10.1080/0267257x.2019.1648310

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/0267257x.2019.1648310

The following have contributed to this page: Graham Massey