All Quiet on the Western Front? Empirical Evidence on the “War” between Marketing Managers and Sales Managers

  • Graham R. Massey
  • Australasian Marketing Journal, November 2012, SAGE Publications
  • DOI: 10.1016/j.ausmj.2012.05.015

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http://dx.doi.org/10.1016/j.ausmj.2012.05.015

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